LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Your Personal Brand Is Your Insurance Policy (Especially in the Age of AI)
I need you to hear this properly. Please go and build your personal brand. As quickly as you possibly can. Because in the world of AI, every single one of our businesses is at risk. Every. Single. One. The only thing that isn’t? You. Your breath.Your voice.Your lived experience.Your perspective. 1️⃣ Businesses Will Change. You…
How to Future-Proof Your Online Course Business in the Age of AI
Here’s the uncomfortable truth. Standalone self-study courses are declining. Not because people don’t want to learn.Not because they don’t value expertise. But because AI has changed behaviour. People can now: Without ever buying a $297 course. So if your entire offer is: “Here are 40 pre-recorded videos. Good luck.” You are competing with free, instant,…
Why Visibility Wins Now (And Why You Can’t Be Quiet Anymore)
Let’s be very clear about what’s actually happening right now. 1️⃣ AI Is Now Sending Traffic There is a brand-new acquisition line called AI-referred traffic. People are literally typing into ChatGPT:“Who’s the best course creation coach in Australia?” If there isn’t enough content by you on that topic, AI won’t refer you.It’s that simple. 2️⃣…
Why AI Will Not Refer You If You’re Invisible (And What To Do About It)
This part matters more than most people realise. 1️⃣ AI Cannot Recommend What It Can’t See AI will not refer you if there isn’t enough content by you on a topic. It’s that simple. If there’s more content published by other people in your space, on your topic, guess who gets recommended? Not you. 2️⃣…
What’s Actually Working in 2026 (Despite the Noise)
Let’s cut through the hype. I’ve read the data.I’ve watched the platforms.I’ve tested this in real businesses. Here’s what’s actually working. 1️⃣ Video Is Still King (But Not the Polished Kind) Every major platform, including Meta themselves, is still prioritising video. But here’s the shift. Raw, unedited, conversational, unscripted video is outperforming polished, over-produced content….
How to Turn AI Into a Strategic Business Partner (Not Just a Text Tool)
Let’s talk about what next-level AI actually looks like in business. Because this isn’t about prompts anymore.It’s about partnership. 👉 Reflect Today: Are you using AI to dump ideas… or to actively tell you what to do next? Here’s what changed everything for me. 1️⃣ AI That Knows Your Actual Priorities Is a Game-ChangerI fed…
How to Do Market Research in Minutes Using ChatGPT (And Turn It Into Content That Ranks)
Let me remind you how painful market research used to be. Surveys.Forums.Blog comment threads.Endless scrolling.Trying to guess what your audience was actually asking. Now? You lucky buggers can just ask AI. And it will tell you exactly what to create. Here’s how. 1️⃣ Ask ChatGPT for the Top 100 Questions in Your TopicLiterally type: “Give…
Anthropic Head of Safeguards, Mrinank Sharma, RESIGNS To Become a POET – The Human Thread of Integrity
The Head of AI Safety just quit to become a POET …and his parting words are a message to humanity… So yesterday, Mrinank Sharma, the clever geezer leading the ‘Safeguards Research Team’ at Anthropic (Claude), RESIGNED. For those who don’t know, Anthropic was touted as the “safe” alternative to OpenAI (ChatGPT). When the guy in…
How to Clone Your Voice and Turn Text Into Videos (Without Ever Hitting Record)
This is one of those “wait… WHAT?” moments. 👉 Reflect Today: How much content have you not created because you didn’t want to film, edit, or be on camera? Here’s what’s now possible: 1️⃣ If You Can Use a Word Doc, You Can Edit VideosInside tools like Descript, you edit video by editing the text.Delete…
How to Create 365 Days of Social Media Content Using AI, Content Pillars & a 2026 Strategy
Social Media Marketing in 2026 Is Not About “Posting More”. It’s About Structure, Strategy, and Leverage. Let’s set the scene. If social media feels noisy, overwhelming, or like you’re constantly behind, it’s not because you’re bad at it.It’s because most people are creating content without a system. Here’s what actually matters going into 2026. 1️⃣…