LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
Subscribe above to join my email community for up to date tips, information and guidance from me on creating online courses, education business development, education leadership, commercialising your expertise and creating and publishing your own profitable education-based products and services.
If People Can’t Find You, They Can’t Buy From You
One of the biggest reasons business owners struggle to generate leads isn’t because they’re bad at what they do. It’s because people can’t find them. I can’t tell you how many times someone has said to me: “Sarah, I’m not getting any business.” So I Google them. And they don’t exist. Or if they do…
How to Improve Email Deliverability and Get More Emails into Your Customers’ Inboxes
One of the biggest frustrations business owners are facing right now isn’t creating emails. It’s getting them delivered. If you’ve noticed lower open rates, more skipped emails, or inconsistent deliverability, you’re definitely not alone. Over the past few months, providers like Gmail, Hotmail, Outlook, Yahoo and Bing have significantly tightened their spam filtering and privacy…
Why Educational Content Still Wins (Especially in the AI Era)
Here’s something I wish more business owners understood: Your best marketing strategy isn’t selling. It’s teaching. Because every single day… Your future customers are asking questions. “How do I…?”“What’s the best way to…?”“How can I…?”“What should I do if…?” They’re typing those questions into: Google. YouTube. ChatGPT. Claude. Gemini. And every other AI search tool…
How to Build a Professional Sales Page in Minutes Using AI
Let’s be honest… AI is amazing. But it’s also incredibly annoying sometimes. 🤣 One minute it’s building you a stunning website in seven minutes while you’re making a cup of tea… The next minute it’s redesigning the entire page because you asked it to change a paragraph of text. Sound familiar? If you’ve been using…
Your Business Was Never Meant to Keep You Stuck
You started your business for freedom. To share what you know. To make an impact. To create something that truly belongs to you. But somewhere along the way, the dream became tangled in endless content, confusing technology, inconsistent marketing and far too many things to do. You don’t need to work harder. You need clarity….
How to Create an AI Memoir Timeline That Makes Your Content More Authentic and Memorable
AI can write faster than ever. It can generate blog posts, emails, social media captions, keynote outlines and marketing copy in seconds. But there’s one problem many business owners are starting to notice. Everything sounds… fine. Not bad. Not wrong. Just forgettable. If your AI-generated content has started to feel generic, it’s probably because your…
How to Stop Overcomplicating AI and Actually Get More Done
One of the biggest mistakes I see people making with AI is treating every conversation like a completely new conversation. Every time they open ChatGPT, Claude, Gemini, or another AI tool… They start from scratch. Again. And again. And again. Can you imagine hiring a new staff member every morning and having to explain your…
How To Use AI Without Losing Your Humanity
One of the biggest fears people have around AI is this: “What if everything becomes fake?” And honestly? I understand that fear. Because yes…We absolutely ARE entering a world where:💜 AI images exist💜 AI avatars exist💜 AI videos exist💜 AI voices exist💜 AI-generated humans exist But here’s my personal perspective on it… I don’t believe…
How to Start a Business From Scratch: 10 Practical Steps to Get Found, Build Trust and Make Your First Sales
Starting a business has never been easier… and somehow it’s never been easier to waste time either. Every day I see talented people spend weeks choosing logos, testing fonts, debating colour palettes and tweaking websites that nobody is visiting. Meanwhile, they still haven’t given people a reason to find them, trust them or buy from…
How to Build a Membership Business That Generates Recurring Revenue Without Burning Yourself Out
If your social media is constantly busy but your sales aren’t reflecting the effort you’re putting in, the problem usually isn’t that you need to create more content. The real issue is that your business model isn’t doing enough of the heavy lifting. Many entrepreneurs spend years becoming exceptional at what they do. They accumulate…