LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Run a Service-Based Business Using AI (Without Drowning in Admin, Quotes and Client Projects)
What if you could run a profitable service-based business without spending half your life preparing quotes, chasing payments, managing client projects and trying to remember what you’ve promised everybody? If you’re a coach, consultant, freelancer, agency owner, service provider or business owner who sells your expertise, this is for you. Because here’s something I’ve learned…
Build the business. Build the legacy.
Most people are building a job they can’t switch off. Not a business.Not an asset.And definitely not a legacy. Here’s the difference… Stop working and the money stops. That’s not freedom… that’s a very expensive hobby with a mortgage attached. Systems. Automations. Offers that sell without you sitting on every call. This is where tech,…
How to Create an AI Skills Library You Can Use Across Claude, ChatGPT, Gemini, and More
Do not allow hundreds of hours of your company’s AI knowledge to live inside one platform. AI tools are developing far too quickly for your business to become permanently dependent on only one of them. Claude might be best for one task. ChatGPT might be better for another. Gemini may suit a different workflow. The…
How to Build an Authentic Personal Brand That Actually Stands Out Online
Let’s get over ourselves for a minute. Seriously. We spend SO much time worrying about looking professional, polished, intelligent, credible and perfectly put together that sometimes we completely edit the HUMAN out of our personal brand. But what are we actually here for? To help people. To connect. To teach. To make an impact. And…
How to Get Your First Paying Clients When Starting from Zero
Starting a business from scratch can feel overwhelming. You look around and see people with huge audiences, polished websites and years of momentum behind them. Meanwhile you’re sitting there thinking… “Where on earth do I start?” If I had to start my business all over again tomorrow, here’s exactly what I would do. 1️⃣ Get…
How to Use AI to Respond Faster, Win More Clients and Stop Losing Sales Opportunities
Have you ever lost a sale simply because you didn’t reply fast enough? I have. And recently I experienced it from the customer’s side too. I was looking for a clinical hypnotherapist. I contacted three different providers. One never replied. One replied three days later. One called me back almost immediately. Guess which one I…
Your Knowledge Could Be Your Most Valuable Business Asset
Everything you have learned through your career, business and life has value. The processes you have refined. The problems you know how to solve. The lessons you learned the hard way. The frameworks, methods and ideas that now feel completely natural to you. That knowledge could become: ✨ An online course✨ A coaching programme✨ A…
How to Use AI to Re-Engage Old Leads and Generate More Sales
Most businesses do not have a lead-generation problem. They have a follow-up problem. Sitting inside your CRM right now could be: ✨ Past enquiries that never progressed✨ People who downloaded your free resources✨ Prospects who booked a call but didn’t buy✨ Leads who showed interest and then disappeared✨ Contacts you simply forgot to follow up…
How to Segment Your Email List for Better Deliverability and Engagement
Having thousands of contacts inside your CRM does not mean you should email every one of them. There is an important difference between: ✨ Everyone stored in your contacts✨ People who have genuinely subscribed to your marketing Emailing the right people helps protect your deliverability, improve engagement and keep your communications relevant. That is where…
How AI Acts as Your CFO, Operations Manager and Business Intelligence Analyst
I no longer want to enter a management meeting and ask: “So… what’s going on in the business?” I want to arrive already knowing what is happening. Then I can ask the far more valuable questions: “Why is this happening?” “What needs our attention?” “What are we going to do next?” That is why I…