LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Use Organic Content Marketing to Drive Free Traffic & Sales
Organic marketing. Yes, really. My Google Analytics shows very clearly that over 70% of my traffic and leads come from organic content. Not ads.Not partnerships.Not hacks. Content. And not just in the last 12 months.Consistently. For over a decade. Let’s break this down properly. 1️⃣ What Is Organic Content, Really? Organic content is anything you…
How to Integrate Your WordPress Website with Tekmatix for Better Marketing Results
One of the questions I get asked all the time is: “Sarah, I’ve got a WordPress website. Do I need to rebuild everything inside Tekmatix?” Not necessarily. If you’ve spent years building your website, you don’t have to throw it away overnight. In fact, I still have an old WordPress site that’s been around for…
You Don’t Need to Become a Tech Expert to Build a Modern Business
Technology, AI and automation are changing the way businesses operate at extraordinary speed. New tools. New features. New strategies. New ways to create, market, sell and serve your customers. Trying to keep up with all of it while running your business can feel like a full-time job in itself. So let me do the experimenting…
⏳ Just 21 Days Away: Million Dollar Memories Workshop!
Have you ever sat down to write a post, email, keynote or video script and thought: “I know I have the PERFECT personal story for this…I just can’t remember what it was!” You stare at the blinking cursor. You try to remember when it happened, who was there, what you learned and whether you’ve already…
How to Use Zapier MCP with Claude AI for Advanced Business Automation
Claude’s native connectors may already be enough for what you need. But what if your email provider isn’t available natively—or the connector doesn’t support the actions you want Claude to perform? That’s where a Zapier MCP connection can help. MCP officially stands for Model Context Protocol. But in Sarah language, I call it a multi-channel…
How to Grow Your Business Without Paying for Ads
Here’s a question every business owner should ask themselves: How can I get in front of more of my ideal customers… without spending thousands on advertising? For many new businesses… The answer isn’t Facebook Ads. Or Google Ads. It’s organic marketing. Because before you spend money buying attention… Learn how to earn it. Here’s what…
How to Use Claude AI to Rewrite Old Blog Posts for Massive Traffic
One of the questions I get asked all the time is: “Sarah, I’ve been away from my business for a while. How do I start again without feeling like I’m back at square one?” The first thing I want you to know is this: You’re not starting from scratch. You’re starting from experience. The market…
How to Write AI-Optimized Blog Posts That Rank on Google and AI Search
Can I tell you something that most business owners completely overlook? They spend hours creating content… Then they never look at it again. Meanwhile, some of their best-performing content is sitting quietly on their website doing all the heavy lifting. And now that AI search is becoming mainstream, that’s becoming an even bigger missed opportunity….
30 days to go before the Million Dollar Memories: How To Build Your Biographical Memoir With AI
🗓️ 30 DAYS TO GO! Your knowledge can be copied. Your frameworks can be recreated. Your strategies can be repackaged. But your life experiences? Nobody else can copy those. Your personal stories explain why you care about what you teach, why you see things differently and why people should choose to learn from you. The…
If People Can’t Find You, They Can’t Buy From You
One of the biggest reasons business owners struggle to generate leads isn’t because they’re bad at what they do. It’s because people can’t find them. I can’t tell you how many times someone has said to me: “Sarah, I’m not getting any business.” So I Google them. And they don’t exist. Or if they do…