LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Learn Claude and AI Agents by Building Real Business Assets
If your team is “studying AI” but not actually building anything with it, you are basically doing CrossFit by reading the instruction manual. Lovely. Inspirational. Completely useless for your muscles. And this is exactly where so many business owners, entrepreneurs, course creators, coaches, consultants and teams are getting stuck right now. They are watching videos…
How to Get Free Traffic From AI, Content Marketing, and a Simple Link Page
One of the biggest mistakes I see business owners making is creating lead magnets… And then hiding them. They spend hours creating a free guide, checklist, webinar, template or resource. And then wonder why nobody is downloading it. Well… If nobody knows it exists, it can’t collect email addresses. 1️⃣ Your Lead Magnet Needs Visibility…
How To Use Blogging and SEO To Get Free Traffic From AI
One of the biggest mistakes business owners are making right now… …is ONLY posting on social media. Because social media posts disappear FAST. But blog posts? Blog posts become searchable digital assets sitting on the internet working for you 24/7. And do you know where AI tools like ChatGPT, Gemini and Claude are pulling a…
How to Get More Engagement on Social Media (Without Posting More Content)
STOP WASTING YOUR BEST WORK HOURS REPLYING TO COMMENTS Let me start by saying something that might sound a bit controversial… You do need to reply to your comments. But you probably shouldn’t be doing it during your most productive work hours. Here’s why. One of the biggest mistakes business owners make is treating social…
HOW TO TURN AI INTO YOUR SMARTEST EMPLOYEE (AND SAVE HOURS EVERY WEEK)
Let’s be honest. Most business owners are still using AI to write the occasional social media post. Meanwhile, some of us are using it to run entire departments. And that’s where the real opportunity is. Because AI isn’t just a content creation tool. It’s a business operations tool. It’s a research assistant. It’s a marketing…
How to Get More Customers from Google Without Spending More on Advertising
Let’s be honest. Most business owners are spending all their time worrying about social media… While completely ignoring one of the most powerful free marketing tools available to them. Google. Because whether you’re a plumber… A builder… A coach… A consultant… A trades business… Or an online educator… People are still searching. Every single day….
How To Use SEO, AEO and GEO To Get Free Traffic From AI
Business owners who learn this NOW are going to have a massive advantage over the next few years. Because the way people search for information has fundamentally changed. People are no longer just going to Google and typing: “How do I…?” They are now asking:💜 ChatGPT💜 Gemini💜 Claude💜 AI search engines Questions like: 💜 Who…
How Trades and Service Businesses Can Use AI and Automation to Scale Faster in 2026
Most business owners don’t have a sales problem. They have a capacity problem. They’re buried under quotes, invoices, follow-ups, missed calls, customer enquiries, admin, emails, scheduling, project management and endless interruptions. The result? The business owner becomes the bottleneck. The good news is that we are now living in a time where technology, AI and…
How to Use AI to Find More Customers and Increase Your Conversion Rates
Let’s be honest. Most business owners are sitting on a goldmine. And they don’t even realise it. They’re constantly chasing: New leads. New followers. New traffic. New customers. Meanwhile… They’ve completely forgotten about the people who have already bought from them. Can we just take a moment to appreciate how crazy that is? You worked…
How To Create an IP Framework That Makes Your Business Look Instantly More Valuable
One of the fastest ways to increase the perceived value of what you do… …is to stop teaching random information and start packaging your expertise into a FRAMEWORK. Because people don’t buy “information”. They buy:💜 Structure💜 Clarity💜 A pathway💜 A step-by-step process💜 A transformation they can visualise This is why frameworks work so well. An…