LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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My SaaS Startup Story: PPE, Pickled Asparagus & 754 Clients in 12 Hours
When life (or business) throws you curveballs, it’s how you handle the problems that determines your future. Let’s break down the genius strategy that turned a near-disaster into a $15M SaaS empire: 👉 Reflect today: Are you letting problems paralyse you—or using them as fuel for your next big win? 1️⃣ Solve a Specific Problem,…
How to Build a Risk-Resilient Business Without Losing Your Mind
Success isn’t just about the highs—it’s also about having a plan for when things go sideways. 👉 Reflect today: Are you proactively planning for business risks, or crossing your fingers and hoping for the best? 1️⃣ Accept That Risks Are InevitableFrom losing a Stripe account to facing legal issues or personal emergencies, unexpected challenges can…
How to Show Up on Video Even When You’re Scared (And Why It Grows Your Business)
Let’s get one thing straight—success doesn’t mean fear-free.It means doing the damn thing anyway. 👉 Reflect Today: Are you waiting to feel ready before you show up? Here’s the uncomfortable truth: 1️⃣ Every successful person you admire is scaredLike, “pants-wetting” levels of fear. The bigger the stage, the bigger the stakes. Fear doesn’t go away—it…
How to Create a Unique Teaching Style that Stands Out
Your voice, your way of doing things, your journey—they’re yours alone. Let’s harness that into your courses and teachings. 👉 Reflect today: Are you leaning into your unique style or defaulting to “generic” methods because you think you have to? 1️⃣ Your Experiences Shape Your MethodNo one else has lived your life or walked your…
How to Overcome Fear and Start Sharing Your Expertise Online
Let’s be real—putting yourself out there can feel terrifying. But here’s the truth: 👉 Reflect today: Are you letting your own brain talk you out of sharing your message? 1️⃣ Understand the Biology Behind the FearOur brains are wired for self-protection and survival. So, when we consider doing something new—like sharing our expertise or putting…
The Power of Blogging: Free Traffic That Lasts
Did you know that while social media is powerful, it might only represent a fraction of your website traffic? Over 80% of my traffic comes from organic search—driven by blogs I wrote years ago. 👉 Reflect today: Are you creating evergreen content that works for you long after it’s published? Here’s why blogs are your…
How to Build a High-Converting Three-Step Sales Funnel (With Automation) in Under 60 Minutes
Funnels. Funnels. Funnels.They’re not just for the tech bros or fancy marketers in mankinis.They’re the essential structure that turns your content into customers — on autopilot. 👉 Reflect today: Are you relying on random posts and crossed fingers to make sales, or do you have a proper funnel that guides your buyers through the journey?…
Stop Doing Everything Yourself: The 3-Step Test That Will Set You Free
If your to-do list is out of control and your energy is tanking, it’s time to stop asking “How can I do this?”…and start asking: “How can this get done without me?” 👉 Reflect today: Are you holding on to tasks that could easily be handled by tech, AI, or someone else? Here’s the 3-step…
Scaling a Business with No Budget? No Team? No Problem. You Just Need the Right Strategy
You don’t need a six-figure ad budget, a team of 20, or a TikTok dance routine to scale your business.What you do need is clarity, consistency, and a system that actually works. 👉 Reflect today: Are you trying to build a seven-figure business with scattergun marketing and zero structure? Here’s the truth bomb you need…
From Overwhelmed to Outsourced: A Step-by-Step Guide to Hiring Your First VA
Ever feel like your to-do list is breeding while you sleep? 😅 You didn’t start your business to become its full-time admin assistant. It’s time to reclaim your CEO seat and stop doing tasks your face isn’t required for! 👉 Reflect today: Are you spending hours on things that don’t need YOU to be doing…