LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Two Types of Content to Scale Your Reach
Two Types of Content to Scale Your Reach To maximize your content strategy, focus on two types of posts: 1️⃣ Educational Content: These are your talking heads where you’re giving value, teaching, and sharing insights.Combine this with B roll footage in the background (think: you working or something relevant), adding educational value through text or…
Your IP Framework Isn’t Set in Stone: Embrace the Evolution!
Your IP framework is a living, breathing structure. It doesn’t have to be perfect or final—it just needs to capture what you know right now. Here’s the beauty of it: as you grow and refine it, you have more opportunities to create additional courses, books, keynotes, and programs. 👉 Reflect Today: What’s the best version…
Focus on Making Money, Not Just Pretty Branding
One of the biggest mistakes new business owners make? Worrying too much about the branding instead of making money. 👉 Reflect today: Are you too focused on how beautiful your branding is, or are you focused on generating revenue? Here’s the truth: Money First, Branding LaterSure, it’s nice to have beautiful branding, but at the…
You Can NEVER Repeat Your Message Enough!
Been talking about your topic for years? Feel like you’re repeating yourself? GOOD keep going! Here’s why: 👉 Only 1% of your audience sees your content at any given time. With 7.9 billion people on Earth, you’re far from over-exposed! Repetition is Key: Even if you’ve shared the same 3-step process hundreds of times, there…
Ditch the Script and Speak from the Heart!
When it comes to creating content, avoid scripts at all costs! The second you try to write it all out, the walls come up and fear takes over. Think of it this way: If we were having a coffee or a glass of wine, you wouldn’t script your response, right? You’d just chat naturally. That’s…
How To Build a Bot That Speaks and Acts Just Like You
Create Content Like a Pro – Automate with Your Own AI Clone! Imagine having a clone of yourself that creates content, answers client questions, and even replicates your style—all on autopilot. Unreal, right? But it’s possible! 👉 Reflect today: How much time could you save by automating your content creation? Here’s how it works: Upload…
How to Land Speaking Gigs and Build Your Authority
Ready to get in front of your target audience and grow your authority? One of the best ways to do this is by offering to speak at events and workshops—for free at first—and then letting those gigs open doors to paid opportunities. 🎤 👉 Here’s how you can get started: Remember: offering your time and…
Your Business Isn’t a Failure – You Just Need More Time & More Numbers
Your Business Isn’t a Failure – You Just Need More Time & More Numbers If you feel like you’re doing ALL of the things, but getting NOWHERE in your business – then first of all, you’re not alone! Secondly – you’re NOT a big fat failure either. Chances are, you just aren’t giving yourself enough…
What Gives You The Greatest Power, Is Giving People Theirs
So many people think that the key to being an influential, respected leader in their field, is to be domineering, authoritarian and ‘above’ everyone else. But REAL power and influence as a leader in your field, comes when you give power to others, rather than making them dependent on you. I always…
My Meeting with the Governor General of Australia – What I Asked Him About Being a Great Leader
🌟 My Meeting with the Governor General of Australia – What I Asked Him About Being a Great Leader Last year, I got to meet the most senior leader in Australia. Again. And I asked him about leadership – since teaching others how to become leaders in their fields of expertise is what I…