Posts by Sarah Cordiner

This is the final step of creating your own online course, coaching program or membership academy – and is the bit that you never, ever stop doing!   Marketing! There are 2 main types of marketing that you can do to sell your online courses: 1. Paid advertising / direct marketing 2. Organic marketing /…

So, you’ve decided to join a multi-billion dollar market and create an online course?   Good for you – you are already on the way to making a bigger impact and a bigger income. But how and where do you sell your online course? Where do you put it so that your customers can find…

It’s no secret that those who are braving getting in front of the camera and creating videos, are the ones who are making the most money, are the most well-known in their sectors and are making the greatest impact with their audience.   You don’t HAVE to do it, but if you are not, you…

When I first started my teaching career, I did my teaching practice in an all-male prison in the UK. One of the subjects I taught in the prison was communication skills.   In one lesson, I was demonstrating how critical our choice of delivery is in any form of communication. And so, after a moment…

This step is about putting all of your course lessons into order to make them easily digestible and ensures that it all ‘flows’ for your learners.  

This is the stage where you start creating the actual content for your online course, and, the stage where many course creators risk falling into ‘The Hole of Eternal Procrastination’.   The main reason we get stuck here is often because of the sheer volume of information we have in our heads or all around…

Learning outcomes are one of the most underestimated and overlooked elements of creating and selling an online course; and with the course creation training sector being dominated by marketers instead of qualified educators, many course creators are missing this absolutely CRITICAL step of their program development – which can negatively impact your learning experience and…