Posts by Sarah Cordiner
Turn Your Membership Into a 12-Month Marketing Machine
This is where things get really smart… Because instead of constantly trying to come up with new marketing…You use what you’re already doing to sell itself. 💜 Plan ahead (if your industry allows it)If you’re not in a fast-moving space like AI or tech… Plan your full 12 months. Why?Because the longer you have to…
Read MoreHow Membership Metrics and Learning Journeys Drive Long-Term Recurring Revenue
A thriving membership business isn’t built by guessing. It’s built by understanding the right systems and metrics. Successful memberships focus on a few powerful elements: 📈 Recurring Revenue GrowthMemberships create predictable income that compounds over time. 📊 Lifetime Value (LTV)The longer members stay, the more value your business generates. 📉 Churn Rate ManagementReducing cancellations keeps…
Read MoreHow To Create More Video Content Without Spending Your Whole Life Filming
One of the biggest excuses I hear from business owners is: “I don’t have time to create content.” And honestly? I get it. Some days I look fabulous and sparkly and ready to conquer the world… …and other days it’s dry shampoo, fluffy socks, a mum bun and emotional support coffee. But this is exactly…
Read MoreHow To Create 365 Pieces of Content Without Running Out of Ideas
One of the biggest myths in content marketing is: “I don’t know what to post.” No. You don’t know how to STRUCTURE your ideas. Because if you actually understand your industry properly, there are literally HUNDREDS of things you could be talking about. And this is why I teach business owners to create content pillars.…
Read MoreMid-Year Business Offers: Create a Fast Cash Injection Without Discounting Your Services With a Mid-Year Deal
Mid-Year Business Offers: Create a Fast Cash Injection Without Discounting Your Services With a Mid-Year Deal **Note: This blog post contains a prompt to put into your AI of choice to help you come up with a special offer idea, title and sales/promo copy – scroll down to find it in full to copy-paste into…
Read MoreWhy Speed Beats Perfection in Content Creation (Every Time)
Let’s talk about what actually matters here. 1️⃣ Platforms Reward Content Created On the Platform TikTok, Instagram, Facebook, all of them reward content that’s created inside their own apps. That’s why things like: are being pushed harder right now. The platform chose the music.The platform built the edit.The platform rewards the creator. Simple. 2️⃣ But…
Read MoreWhat To Do If You Feel Like Giving Up On Your Business
What To Do If You Feel Like Giving Up On Your Business WATCH THIS VIDEO: Let’s be honest. Sometimes running a business feels like dragging a giant boulder uphill while someone stands at the top waiting to kick it back down again. You finally get momentum. Then something happens. A client leaves. A staff member…
Read MoreWhat Is a Customer Journey (and How to Use It to Increase Sales Automatically)
This is one of those things that sounds complicated……but is actually ridiculously simple once you get it. 💜 A customer journey = your sales stagesThat’s it. It’s just a visual way of seeing:👉 Who hasn’t bought yet👉 Who has bought👉 What they’ve bought At the most basic level: Lead → Customer Done. 💜 You can…
Read MoreHow to Make More Money Without Hustling Harder: 10 Smart Marketing Strategies for Business Growth
Introduction If you’re like most business owners, you’ve probably wondered how to increase revenue without working longer hours, adding more stress, or constantly chasing new opportunities. The good news is that making more money doesn’t always require more hustle. Often, it simply requires better marketing, smarter systems, and leveraging the tools already available to you.…
Read MoreAI Is Replacing Jobs… So Stop Clinging to Your Old Identity
This might be uncomfortable to hear… But we need to have this conversation. 💜 AI has changed the value of information foreverThere was a time when people paid tens of thousands of dollars for expertise that can now be generated in seconds. “Write me a course on how to bake a cake.” Done. That doesn’t…
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