Posts by Sarah Cordiner
How 302 Business Cards Led to My First Seven-Figure Contract
I walked out of one conference with 302 business cards. Within six weeks, they helped me land my first ever six-figure contract. Two months later… That turned into my first ever seven-figure contract. And there’s a MASSIVE marketing lesson in this. You probably already have access to far more opportunities than you realise. We spend…
Read MoreWhy Fear of Looking Silly Is Holding Back Your Business Growth
People tell me all the time: “Sarah, I’ll do ANYTHING to grow my business.” Anything? Brilliant. You’ll walk across hot coals. Jump out of a plane. Climb the highest mountain barefoot. Swim across an ocean. Ride a goat naked into the sunset if that’s what it takes. Fantastic. Will you post a 12-second video pretending…
Read MoreHow to Stop Leaving Money on the Table: The Power of Automated Follow-Ups
Now, before anyone panics… You absolutely CAN market your business without fancy funnels and automations. But once you’ve got your basic marketing working, this is one of the areas I’d be building next. Because getting someone’s attention is only the beginning. What happens AFTER they click? What happens after they give you their email address?…
Read MoreWhy Teaching People How to Use Your Software Is Your Best Sales Strategy
Here’s one of the biggest mistakes SaaS businesses make: They spend all their time trying to convince people to buy… Instead of showing people what the software can actually do. Because when people understand how something works… They’re far more likely to use it. And eventually… Buy it. So how do you sell your SaaS…
Read MoreHow to Create a Master Email Template That Increases Conversions
If you rebuild every email from scratch, you’re wasting time—and probably forgetting important calls to action. Every email platform, whether you use Tekmatix, HighLevel, ActiveCampaign, Mailchimp or something else, allows you to create a reusable master template. This becomes the foundation for every email you send. 1️⃣ Create One Master Template Build a simple template…
Read MoreHow to Turn AI Into a Real Business Team: Skills, Agents, Automations and Guardrails
There is a point with AI where everything suddenly changes. At first, it feels like WORK. You’re feeding it information. Building skills. Creating prompts. Connecting tools. Writing instructions. Correcting mistakes. Updating knowledge. And after a while you start thinking: “WHEN is this actually going to start saving me time?” I get it. I’ve been there…
Read MoreHow to Turn Your Life Story Into a Powerful Business Asset With AI
Your LIFE STORY might be one of the most valuable commercial assets in your business. Every social media post.Every blog.Every email.Every keynote.Every workshop.Every webinar. Should be infused with WHO YOU ARE. Because in a world where AI can generate endless information, your experiences are the one thing nobody else can copy. No one can copy…
Read MoreHow to Create an AI Skills Library You Can Use Across Claude, ChatGPT, Gemini, and More
Do not allow hundreds of hours of your company’s AI knowledge to live inside one platform. AI tools are developing far too quickly for your business to become permanently dependent on only one of them. Claude might be best for one task. ChatGPT might be better for another. Gemini may suit a different workflow. The…
Read MoreHow to Grow Your Business Faster with Marketing, AI and Simple Systems That Actually Work
Have you ever looked at another business and wondered how they seem to be everywhere? They’re posting. Getting enquiries. Booking clients. Growing their audience. Landing opportunities. And meanwhile, you feel like you’re working twice as hard for half the result. After more than 20 years in business, I’ve learned something important: Business growth isn’t usually…
Read MoreHow to Build an Authentic Personal Brand That Actually Stands Out Online
Let’s get over ourselves for a minute. Seriously. We spend SO much time worrying about looking professional, polished, intelligent, credible and perfectly put together that sometimes we completely edit the HUMAN out of our personal brand. But what are we actually here for? To help people. To connect. To teach. To make an impact. And…
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