Posts by Sarah Cordiner
Memberships Are Not a Get-Rich-Quick Scheme (And Anyone Who Says They Are Is Lying)
Let me be very clear. I am not the coach who is going to tell you: “Start a membership and you’ll be at $100k a month by next quarter.” No. That is fantasy marketing. Memberships are one of the slowest growth business models you can choose. And that’s exactly why they’re powerful. 1️⃣ It Takes…
Read MoreHow to Get Your First Paying Clients When Starting from Zero
Starting a business from scratch can feel overwhelming. You look around and see people with huge audiences, polished websites and years of momentum behind them. Meanwhile you’re sitting there thinking… “Where on earth do I start?” If I had to start my business all over again tomorrow, here’s exactly what I would do. 1️⃣ Get…
Read MoreHow to Use AI to Respond Faster, Win More Clients and Stop Losing Sales Opportunities
Have you ever lost a sale simply because you didn’t reply fast enough? I have. And recently I experienced it from the customer’s side too. I was looking for a clinical hypnotherapist. I contacted three different providers. One never replied. One replied three days later. One called me back almost immediately. Guess which one I…
Read MoreYour Knowledge Could Be Your Most Valuable Business Asset
Everything you have learned through your career, business and life has value. The processes you have refined. The problems you know how to solve. The lessons you learned the hard way. The frameworks, methods and ideas that now feel completely natural to you. That knowledge could become: ✨ An online course✨ A coaching programme✨ A…
Read MoreHow to Hire the Right People (And Avoid Costly Mistakes in Your Business)
Here’s one of the biggest lessons I’ve learned in business: The cheapest hire is often the most expensive mistake. Especially when you’re building a SaaS. Or any business where one wrong decision can cost you customers, time and your reputation. So if you want to grow faster… Don’t try to do everything yourself. 1️⃣ Hire…
Read MoreHow to Use AI to Re-Engage Old Leads and Generate More Sales
Most businesses do not have a lead-generation problem. They have a follow-up problem. Sitting inside your CRM right now could be: ✨ Past enquiries that never progressed✨ People who downloaded your free resources✨ Prospects who booked a call but didn’t buy✨ Leads who showed interest and then disappeared✨ Contacts you simply forgot to follow up…
Read MoreHow to Turn Speaking, Meetings and Conversations Into Marketing Content
Want to know one of the easiest ways to create MORE marketing without creating more work? Stop throwing away the content you’re already creating every single day. Seriously. Your meetings are content. Your Zoom calls are content. Your presentations are content. Your workshops are content. Your client questions are content. Your speaking gigs are content.…
Read MoreHow to Segment Your Email List for Better Deliverability and Engagement
Having thousands of contacts inside your CRM does not mean you should email every one of them. There is an important difference between: ✨ Everyone stored in your contacts✨ People who have genuinely subscribed to your marketing Emailing the right people helps protect your deliverability, improve engagement and keep your communications relevant. That is where…
Read MoreR&D Tax Incentive: Could Your Business Get Cash Back or Tax Credits From Your Innovative Work?
The R&D Tax Incentive explained: how Australian businesses register, claim the offset in their tax return and stop claims falling through the cracks.
Read MoreHow AI Acts as Your CFO, Operations Manager and Business Intelligence Analyst
I no longer want to enter a management meeting and ask: “So… what’s going on in the business?” I want to arrive already knowing what is happening. Then I can ask the far more valuable questions: “Why is this happening?” “What needs our attention?” “What are we going to do next?” That is why I…
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