Posts by Sarah Cordiner
Why Scripted Content Is Killing Your Authenticity (and What to Do Instead)
Let me save you a whole lot of time, stress… and robotic content. The second you fully script what you’re going to say…Is the second you stop actually saying anything real. 💜 You become obsessed with the wordsYou’re thinking… “Did I say that right?”“Did I miss a line?”“Was that the exact sentence?” Instead of just……
Read MorePersonal Brand vs Business Brand: How To Build Both Without Creating a Mess
If your business is glued to your personal identity right now, you might be building a future mess that’s expensive to untangle — and even more expensive when you try to sell it. Business owners need this sorted because the world changes fast. You will evolve, and one day you might want to sell, step…
Read MoreHow To Build a Personal Brand That Makes People Want To Buy From You
Your business is not just your logo. It’s not your fonts.It’s not your colour palette.It’s not your Canva templates. It’s YOU. Your energy.Your personality.Your story.Your weirdness.Your values.Your way of making people feel. And honestly? The biggest mistake I see business owners make is trying so hard to look “professional” that they become completely forgettable. People…
Read More🚀 7 DAYS TO GO before CLAUDE COWORK MASTERCLASS
Stop faffing around with AI and start actually using it to run your business. Your phone. Your voice. Tasks running while you sleep.This is the workshop that changes everything. CLAUDE COWORK MASTERCLASS📅 Wednesday 20 May 2026⏰ 10:00 – 11:30 AM Brisbane Time💻 Live Online · $149 AUD Join here: https://workshop.sarahcordiner.com/claude-cowork-masterclass-2026 🔥 Grab Your Spot –…
Read MoreMembership Metrics That Actually Matter (and How to Stop People Cancelling)
If you’re running a membership and not tracking this stuff…You’re basically flying blind. Let’s talk about the numbers that actually tell you if your business is working. 💜 MRR is your north starMonthly Recurring Revenue = predictable income. This is the heartbeat of your business.If it’s going up… you’re winning.If it’s flat or dropping… pay…
Read More🐨 Stand Out & Build an Unforgettable Brand by Turning Up the ‘Real’ You! 🐨
Want to make a lasting impact in your industry? Sometimes it’s all about showing up as you—quirks and all! Here’s how embracing your unique personality traits can set your brand apart: 👉 Reflect Today: What makes you, you? Can you turn up the volume on those characteristics to build a truly memorable brand? 3 Ways…
Read MoreWHY YOU’RE WORKING TOO HARD IN YOUR BUSINESS (AND HOW TO FIX IT)
Let me guess… You’re the marketer…the admin…the sales team…the support desk… And somehow… you’re also meant to be the CEO 😅 This is NOT a workload problem.This is a systems problem. Here’s what changes everything 👇 💜 1. Stop doing things more than onceIf you’ve done it twice… it should be automated. 💜 2. Every…
Read MoreHow to Build a Long-Term SEO Strategy That Actually Works
Ever feel like Google just “unfriended” your business overnight… and now you’re refreshing your inbox like it owes you money? If leads have slowed down, rankings have dipped, or you’re procrastinating on building a proper online income stream, this post is for you. Below is every practical, do-this-next tip from today’s Q&A, turned into a…
Read MoreHow to Repurpose Content Across Multiple Platforms Like a Pro
Creating “new” content every day is the fastest way to burn out… especially when you’re sitting on a goldmine of ideas you’ve already posted once and abandoned like a sad salad in the fridge. Why this matters (especially if you’re a business owner) If you’re juggling sales, delivery, team, clients, and trying to “also be…
Read MoreHow To Map Your Customer Journey and Turn Leads Into Sales
Your leads are not “just names on a list”. They are future customers sitting in your business pipeline, quietly waiting for the right offer, the right follow-up, and the right next step. If someone has opted into your freebie, downloaded your guide, attended your webinar, joined your list or enquired with you… They are a…
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