Posts by Sarah Cordiner
How to Create a High-Converting Launch Email Sequence
If your offer has a genuine opening date and closing date, you need more than one “buy now” email. You need a complete launch sequence that builds awareness, answers questions, addresses objections and reminds people before the deadline. This works for: ✨ Programme launches✨ Founding-member offers✨ Workshops and events✨ Black Friday promotions✨ Limited-time bonuses✨ Open-cart…
Read MoreYou’ll Never Know Everything… Teach Anyway: How to Create an Online Course Without Being the “Ultimate Expert”
Can I tell you the number one thing stopping people from launching their course? It’s not the tech. It’s not the time. It’s not even the money. It’s this sneaky little thought: “I can’t teach this until I know everything.” Here’s the truth, legend… you will NEVER know everything about your topic. Nobody does. It’s…
Read MoreHow to Turn Your Workforce into Greater Productivity and Profitability
Your workforce is not simply a business expense. It is a valuable source of knowledge, intellectual property, innovation and potential income. But if you don’t know which skills already exist within your organisation, you can’t capture what your people know or build systems for sharing it. That leaves much of its value untapped. My methodology…
Read MoreHow to stop your course idea living in your head for another year.
Most experts I work with don’t get stuck on the knowledge. They get stuck on the big decisions first. Course, coaching program or membership? What do I charge? How do I package it? So the course stays “next quarter’s project”. Forever. In 25 days I’m teaching you how to fix that, live. Concept to Course…
Read MoreThis Is Where It Changes: The One Decision That Transforms Your Business (and Your Life)
There’s a moment in every business owner’s journey… The moment you stop saying “one day” and start saying “day one”. It doesn’t look dramatic from the outside. Nobody throws you a party (well… not at first). But it’s the moment everything starts to shift. Not when you’ve got more time. Not when you’ve got more…
Read MoreWhat Gary Vee Warned Every Business Owner About Business After 2026 (and What to Do Now)
At LevelUp 2026 in Dallas, Gary Vaynerchuk warned business owners that AI is as big as electricity and that brand is the only moat. Here are his key quotes, what they mean for you, my own story of content driving around 80% of my business for well over a decade, and a 10-step plan to act now.
Read More12 Things Every Business Owner Must Know in 2026 (from Ryan Deiss)
Ryan Deiss says we’re in a trust recession. Here are the 12 things every business owner must know in 2026 from his talk, with what each one means for you and what to do about it, from business and AI educator Sarah Cordiner.
Read MoreHow to Get More Clients by Making It Easier for People to Book a Call With You
One of the simplest marketing strategies I’ve ever used generated hundreds of thousands of dollars. And yet most business owners completely overlook it. Ready? Make it ridiculously easy for people to book a call with you. That’s it. Simple. But incredibly powerful. Because you’d be amazed how many people want help but don’t know how…
Read MoreYOUR FIRST VERSION DOESN’T HAVE TO BE PERFECT… It Just Has to Exist
The first version of anything is a little bit rubbish. And that’s exactly how it’s supposed to be. You can’t get to the great version until you’ve done the rubbish one first. You need something to build on. Here’s the proof… 💜 It started as a crappy blog post. Honestly, not my finest work.💜 Then…
Read MoreNo More Playing Small: How to Grow Your Business With AI, Automation and the Right Community
Let’s be honest for a second… How many times have you said “one day”? One day I’ll launch the course.One day I’ll raise my prices.One day I’ll get on stage, start the podcast, build the membership. “One day” is where big dreams go to quietly die. So here’s your permission slip to stop playing small:…
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