Let’s talk marketing — the stuff that actually works…
and the stuff that flops like a dead fish.

I’m not interested in trends, hacks, or shiny tactics that work for five minutes and then disappear.

What I am interested in is patterns.
And after more than a decade in business, the pattern is very clear.

Here’s what’s worked for me consistently, based on real data, real analytics, and real results.

👉 Reflect first:
Are you guessing what’s working in your marketing… or are you actually measuring it?

1️⃣ Data Beats Opinion. Every Time.

If you’re running a business and not looking at data, you’re marketing blind.

For years, my number one tool has been Google Analytics.
It’s free.
It’s powerful.
And it tells you exactly what’s happening in your business.

Not vibes.
Not assumptions.
Facts.

2️⃣ Know Where Your Traffic Is Actually Coming From

Inside Google Analytics, the most important report is the Acquisition Report.

This tells you:

• where people came from
• how they found you
• what sent them to your website

Organic search.
Social media.
Paid ads.
Referrals.
Email.
And now… AI.

If you don’t know this, you don’t know what to double down on.

3️⃣ Organic Search Is Still a Heavy Hitter

People typing questions into Google are actively looking for answers.

That means:

• blogs
• SEO
• evergreen content

Still matter.
A lot.

Not trendy.
Not sexy.
But wildly effective.

4️⃣ AI-Referred Traffic Is the Biggest Opportunity We’ve Ever Had

This is new. And it’s massive.

People are now asking ChatGPT, Gemini, and other AI tools questions instead of Google.

Those tools:

• recommend people
• link to websites
• send free traffic

And yes — this traffic is now trackable in Google Analytics.

This is the largest free traffic opportunity we’ve ever seen online.

5️⃣ You Need One Source of Truth for Your Marketing Data

I don’t just use Google Analytics.

Inside Tekmatix, I also use acquisition reports that show:

• where leads come from
• what converts
• what turns into sales

Tekmatix integrates directly with Google Analytics, so I can see:
marketing → leads → conversions → revenue
all in one place.

No duct-taped systems.
No guessing.

6️⃣ The Pattern Has Never Changed

Here’s the truth most people don’t want to hear:

The methods evolve.
The principles don’t.

The top marketing strategies that worked 10 years ago are still working now — just through different channels.

Visibility.
Consistency.
Measurement.
Iteration.

7️⃣ If You’re Not Measuring, You’re Just Hoping

Hope is not a marketing strategy.

If you want to grow:

• track what’s working
• cut what’s not
• double down on what converts

Rinse and repeat.

🎯 Marketing gets easier when you stop guessing and start reading the data.

If you want to learn how to build marketing systems that actually convert — using tech, AI, and automation — come join us inside The Legends Lab:
https://sarahcordiner.com/legends

Sarah x