Not Doom & Gloom—Just Real Talk: How to Bulletproof Your Business from Collapse

We don’t talk about this enough.
The scary stuff.
The real stuff.
The “it could all disappear tomorrow” stuff.

But we should. Because pretending nothing can go wrong?
That’s the riskiest move of all.

You Are Always One Complaint Away From Collapse

Let’s get straight to it. If you’re running a SaaS company—or any business that collects recurring revenue—you’re living inside a fragile trust bubble.

It doesn’t matter how great your product is.
It doesn’t matter how many clients love you.
It doesn’t even matter how good your intentions are.

If a few people file disputes—maybe they didn’t read your pricing, didn’t understand the billing, or just felt like dodging a payment—your entire payment processor can freeze you out.

No money in.
No money out.
Game over.

And the worst part?
Disputing the charges often isn’t even worth it. The costs and penalties fall on you either way.

So What Do You Do?

You educate your customers relentlessly.
You get ironclad clarity around pricing.
You create demonstrable proof—checkboxes, terms, email confirmations—that they knew what they were signing up for.

Because when things go wrong (and they will, at some point), you need receipts.
Literal ones.

What Happened to Me

Back in 2014, my business was thriving.

We had multiple government contracts, millions in revenue, a full staff of 21, and corporate clients paying $40,000 per month.
It felt like I’d made it.

Until one Tuesday morning, when the government pulled the funding for all those contracts.

Overnight, I lost $2.7 million, 21 employees, and the business I’d built from scratch.
Just like that.

It wasn’t something I could’ve predicted—but I could have protected myself better.

That’s why I’m sharing this. Not to scare you. But to prepare you.

Ask the Scary Questions Now

You don’t get to be a 7-figure CEO by hoping everything goes right.
You get there by planning for what could go wrong.

• What if Stripe locks your account tomorrow?
• What if a client sues over a miscommunication?
• What if you got hit by a bus?
• What if your entire team walked out?

If you don’t have an answer for these questions—yet—you’re not bulletproof.
But you can be.

This isn’t fear-mongering.
This is your grown-up CEO moment.

Because running a real business means understanding that yes—it’s amazing, it’s freeing, it’s life-changing…
But it’s also fragile.

And the more you know that, the stronger you become.

Want the tools, systems, and strategies to build a business that’s strong from the inside out?

Join me inside The Legends Lab and let’s build you a business that lasts.

👉 www.sarahcordiner.com/legends

Sarah x