If you want to position yourself as the go-to educator in your niche, it starts with one thing: Answering the questions your audience is already asking.

And guess what? They’re asking them every single day—on Google, on social, and now on AI tools like ChatGPT.

Be the Answer They’re Searching For

Want to know exactly what kind of content to create? Don’t guess. Just ask.

Go to ChatGPT and type:
“I’m a [your niche here]. What are the top 50 most commonly asked questions my audience wants answers to?”

Example: I help coaches and consultants create courses. What questions are they asking about that process?

Bam. That’s your entire marketing calendar.

Now turn those answers into helpful content:

• How-to videos
• Blog posts
• Quick tips on socials
• Podcast episodes
• Email value bombs

This is what authority marketing actually looks like. You’re not chasing trends—you’re building trust.

Forget Scripts. Just Be Human

You don’t need a fancy script or a full production setup. Just speak. Talk like you would to a friend at a café.

Teaching = talking.

Be real. Be relevant. Be relatable. That’s what cuts through.

AI Is the New SEO

Here’s the game-changer: ChatGPT is now linking directly to content sources. That means your how-to video, blog post, or page could become the recommended answer inside AI tools.

Your name. Your site. Your offer.

If your content exists, AI will find it. If it doesn’t, you’re invisible.

Build an Ecosystem, Not Just a Post

Each how-to video becomes a breadcrumb that leads people back to you. It’s quiet. It’s cumulative. But it’s powerful.

Every piece you create feeds into this system:

• Visibility: People find you through search, AI, and referrals
• Conversion: Your CTA moves them to your email list or offer
• Delivery: Your product gives them results and builds loyalty

This is the full ecosystem of a sustainable, scalable expert business.

Become the Leader You Were Born to Be

If you’re ready to show up consistently, build your body of work, and finally be seen as the go-to expert in your space—The Legends Lab will guide you step-by-step.

Inside, you’ll learn how to:

• Create content that builds long-term authority
• Get discovered through AI and SEO
• Monetise your knowledge with courses, memberships, and more
• Build a system that scales your impact AND your income

Join The Legends Lab now:
👉 www.sarahcordiner.com/legends

Sarah x