What if I told you that your next client isn’t choosing between you and someone “better”…
They just don’t know you exist yet.

That’s where personal branding comes in.

Whether you’re a coach, consultant, course creator, or author, building a magnetic personal brand is the key to getting seen, booked, and paid. And no, you don’t need a massive ad budget or perfect branding to start.

Watch the Highlight video of my 25+ Ways To STAND OUT AS AN AUTHORITY IN YOUR INDUSTRY

Get the Full Recording of 25+ Ways To STAND OUT AS AN AUTHORITY IN YOUR INDUSTRY here – https://workshop.sarahcordiner.com/build-brand-authority

In fact, everything I’m about to show you can be done with a mobile phone, an internet connection, and a bit of boldness.

Let’s walk through my proven 5-part blueprint for becoming a known, trusted, and profitable expert in your field.

✨ Step 1: Clarify Your Message
Before you can market yourself, you need to know what you stand for.
Your brand isn’t just your logo. It’s your energy, your values, and the feeling people get after interacting with you.

🎯 Ask yourself:

• What do I want people to say about me when I’m not in the room?
• What do I stand against in my industry?
• What makes me different from the others?

🧠 Pro Tip:
Use ChatGPT to craft your brand identity with this prompt:

“Using everything you know about me and my business, please create my full brand identity, including tagline, values, differentiators, and core message.”

Then turn your teachings into a visual IP framework — a signature model that makes your method easy to remember, share, and sell.

👀 Step 2: Get Seen (Visibility = Viability)
No matter how brilliant you are, if people can’t find you, they can’t buy from you.

It’s time to stop hiding.

Your goal is to flood the internet with helpful, niche-specific content that:

• Answers your audience’s most searched questions
• Establishes you as an authority
• Builds trust while you sleep

💡 Visibility ideas:

• Go live or post a tip-style video daily
• Transcribe those videos into blog posts
• Start a podcast (or guest on others — I show you how in my workshops)
• Turn your best advice into a book or lead magnet

And yes, AI tools like ChatGPT, Descript, and Tekmatix can automate most of this for you.

💰 Step 3: Convert Attention Into Income
You’re not here to be Insta-famous. You’re here to make money doing what you love.

Conversion is where that happens.

You must have:

• A lead magnet (freebie) that builds your email list
• A sales funnel that upsells your offers
• A CRM like Tekmatix that does the heavy lifting (follow-up, automations, payments, booking, etc.)

🔥 Quick wins:

• Create a link-in-bio page with your top links and lead magnets
• Add AI assistants to your inbox or website to respond to enquiries and book calls automatically
• Set up a 90-day “Are you still thinking about [result]?” email to re-activate your cold leads

Remember: The fortune is in the follow-up, not the first post.

📈 Step 4: Scale Without Burning Out
If you want more clients, more impact, and more income, you need to remove yourself from the day-to-day.

That’s where scalability kicks in.

📌 Ways to scale today:

• Clone yourself with a Custom GPT AI bot that speaks in your brand voice and answers questions like you
• Use Tekmatix to schedule and auto-post your content across platforms
• Automate your lead gen with Facebook Comment Workflows (e.g., “Comment YES below and I’ll send it to you!” — all automated)

This is how I built a 7-figure brand without burning out — and how you can too.

♻️ Step 5: Stay Sustainable
Quick wins are cute. But long-term success comes from sustainable systems.

Focus on:

• Blogging regularly (AI indexes your content forever)
• Using automated newsletters to stay in touch
• Gathering reviews and setting up affiliate programs
• Delegating tasks with SOPs and automation
• Applying for grants and funding (I’ve secured over $700,000 for Tekmatix!)

You’re not just building a business. You’re building an asset that works for you, grows with you, and supports the life you actually want.

💡 Final Words from Sarah
You don’t need perfection.
You need to show up, share what you love, and help people.

If you do that consistently, with a strategy behind the scenes, your personal brand will become the most profitable asset in your business.

🚀 Want Help Building It All?
Join me inside the Legends Lab — my expert membership for coaches, consultants, course creators, and authors who want to build a stand-out personal brand and profitable online business.

Or grab your ticket to the Legends Lab LIVE Bootcamp and let’s build your brand together in two days flat.

Get the Full Recording of 25+ Ways To STAND OUT AS AN AUTHORITY IN YOUR INDUSTRY here – https://workshop.sarahcordiner.com/build-brand-authority

See you on the inside 💜