An IP (Intellectual Property) framework is simply a step-by-step system or model that makes it easy for your audience to understand what you teach and what process they’ll go through when working with you. You’ve probably seen these fancy models in presentations, books, or courses—like the “10-step system for X” or the “6-step strategy for Y.” This is exactly what we mean by an IP framework.

Think of it as a visual map that lays out the journey you’ll take your clients or students on. If someone came to you for advice on your area of expertise, what would be the first thing you’d walk them through? And the next step? What would their entire process look like from start to finish?

Before I implemented a visual framework, my sales were good. But after I introduced one, my membership academy grew by 300%. It’s incredible what a difference this visual map makes for your business.

Think of your framework as a way of making the process tangible and transparent for your audience. Whether you’ve formally mapped it out or not, you already have a system in place that you take people through—now it’s about making that explicit.

When people can see the journey they will go on with you, it builds trust in your product or service and helps them feel more confident about working with you.