Should You Create Different Memberships for Different Topics, or Put All of Your Topics Into One Membership?

As a Course Creation coach, I help experts create educational memberships – which is by far the most popular format of learning at the moment.

One of the most common questions I get about creating memberships is whether to create separate memberships for different topics or consolidate everything into one comprehensive membership.

Firstly, I do have a whole blog post of Membership FAQs that answers literally every common question about creating and running memberships here: https://sarahcordiner.com/your-questions-answered-faqs/

However, in this video I’ll answer this questions for you….

First – don’t overcomplicate your business.

Unless your topics are targeted at completely, wildly different audiences, who speak different languages, you rarely need to create different silos in your operations.

Libraries don’t have different buildings for each book category.

Everything from crime fiction, to fishing, to kids books are all under one roof – and the reader simply goes to the category they are interested in.

Think of memberships in the same way.

My ‘Legends Lab’ membership helps business owners scale globally, and there is everything in it from marketing, tech, product creation, confidence, astrology for success and much more.

If I created a different membership for each of those topics, I’d have the most complicated business ever.

Instead, I put everything in one place, sell only one thing in my marketing, and the members can go to the categories and content that they want.

Keep it simple.

When you have multiple memberships, you essentially double your marketing, administration, and the confusion among your students regarding which membership they belong to and which one they should join.

By combining your offerings into a single membership, you streamline your operations and make it easier for your audience to access a variety of content.

I make mine nice and clear by simply colour coding and numbering all of my course thumbnails on my student dashboard.

Eg, everything in Section 2 is about ‘Profit & Monetisation’ and is coloured orange with a number 2.

Everything in Section 3 is about ‘Organisation & Productivity’ and is coloured yellow with a number 3… etc.

Think of It Like a Restaurant Menu

Consider your membership like a restaurant menu.

A restaurant doesn’t just offer one dish; it provides a variety of options to cater to different tastes.

Your membership should be designed to satisfy the diverse interests of your audience.

The more options you offer, the more likely you are to attract and retain members.

One Membership, Many Benefits

Creating one comprehensive membership allows you to focus your energy on making it exceptional.

Eg, in my Legends Lab, I could have created separate memberships for course creation, marketing, tech, speaking, confidence, and book writing. Instead, I consolidated all these topics into one membership, which allowed me to concentrate on promoting one customer journey and creating value for my members that goes an infinity beyond what they pay.

When to Consider Separate Memberships

If your topics are vastly different and cater to completely different audiences, it might make sense to consider separate memberships.

For instance, if you are teaching engineering to corporate construction employees and how to do hypo-birthing for expectant mothers – chances are, you will have wildly different avatars and need totally different marketing techniques with completely different branding and messaging in your student progress automations.

In such cases, you might even want to consider separate domains to manage them as entirely different businesses.

Platforms like Tekmatix can host multiple websites on multiple domains, making it easier to manage different memberships effectively.

Catering to Multiple Interests

Don’t underestimate your audience’s diverse interests.

People often have more than one area of interest, and a comprehensive membership that offers a variety of topics can keep them engaged longer. Think about platforms like Masterclass or Udemy, where you pay for access to a wide range of courses from coding, to art, to leadership to yoga.

This approach not only satisfies your members’ diverse interests but also enhances retention and personal and professional development.

TLDR (Tooo long, didn’t read….)

It’s usually best to combine your topics into one membership, unless they are totally separate businesses.

This simplifies your marketing, tech set-up, reduces client confusion, and allows you to focus on creating an amazing membership experience.

If you need help planning, mapping out or setting up your membership, check out my Legends Lab which include my ‘Make Your Membership’ training in depth.

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