https://youtu.be/1mO7ggMeCww

Let’s talk about something most people skip when they plan their business.

You.

Not the funnel.
Not the software.
Not the strategy.

You.

1️⃣ Your Natural Energetics Matter More Than Any Strategy

There is no “right” way to run a business.

There is only your way.

Some people love one-to-one.
Some people hate it.
Some people thrive on stages.
Some people do their best thinking alone, quietly, behind a laptop.

Business becomes painful when you design it against your nature.

👉 Reflect Today: Does your current business give you energy… or drain it?

2️⃣ Build Every Business Like You Might Sell It

Even if you think you’ll keep it forever.

Why?

Because businesses built for sale:

• are cleaner
• are more scalable
• are less founder-dependent
• make more money
• give you options

And if you do keep it, you end up with a better business anyway.

👉 Ask yourself: If I wanted to sell this in 5 years, would it be attractive to a buyer?

3️⃣ If Money Was No Object, What Would You Still Do?

Here’s a powerful question most people avoid:

If you won $100 million tomorrow…
what would you still choose to do?

That answer usually points straight to your real magic.

Because no one actually wants to sit on a couch watching Netflix forever.
We want purpose, contribution, creation.

👉 That’s often where your most aligned, profitable work lives.

4️⃣ Choose Your People on Purpose

Not everyone is your client.

Who do you love working with?
Who drains the life out of you?

Design your offers, messaging, and boundaries around the people you actually want to serve.

👉 Business gets easier when you stop trying to please everyone.

5️⃣ Design the Life First, Then the Business

Most people build businesses to be busy.

That’s backwards.

Ask instead:

• What does a brilliant day look like?
• When do I work?
• How much do I work?
• Where do I work?
• How much human interaction do I want?

Your business should support your life — not consume it.

6️⃣ Decide Early How Big You Want to Go

Team or solo?
VA or full staff?
Boutique or scale?

There’s no wrong answer — but there is a wrong answer for you.

Clarity here saves years of frustration.

7️⃣ Your Brand Is an Emotional Experience

What do you want to be known for?

What do you stand for?
What do you stand against?
What parts of your personality need to be turned up — not toned down?

Your brand isn’t just visuals.
It’s how people feel after encountering you.

8️⃣ Map the Customer Journey Intentionally

Do you want:

• high-touch, white-glove experiences?
• fully automated, hands-off delivery?
• something in between?

Decide this before you build.

Because delivery design impacts profit, time, energy, and scale.

9️⃣ Boundaries Are Business Strategy

Where did things go wrong in the last 12 months?

• clients
• contracts
• scope creep
• access
• expectations

Every point of friction is a clue.

👉 Fix the system — not yourself.

🔟 Plan for the “What If” Scenarios

What if you got sick for 30 days?

What would break first?

That’s your biggest risk — and your biggest opportunity to systemise, delegate, automate, or simplify.

A resilient business doesn’t rely on heroics.
It relies on design.

🎯 Final Thought

The goal isn’t just success.

It’s success that:

• feels good
• makes sense
• supports your life
• gives you options

If you want help designing a business that actually fits you — energetics, systems, strategy, tech and all — that’s exactly what we do inside The Legends Lab.

Join us here:
Legends Lab with Sarah Cordiner

Sarah x

#BusinessDesign #EntrepreneurLife #AlignedBusiness #FounderMindset #ScaleWithEase #FutureFocused #WomenInBusiness #LeadershipClarity #BusinessStrategy #SarahCordiner #LegendsLab