One of the biggest mistakes entrepreneurs make is building a business solely around what they think will make money—rather than what genuinely lights them up.

The truth is, you’ll spend 70–80% of your time marketing whatever you create. If you hate your offer, you’ll end up hating your business.

Why Passion Must Drive Your Business

Marketing Takes Over Your Life
You won’t just create your product—you’ll talk about it every single day. You’ll be posting, emailing, podcasting, presenting, and promoting it constantly. If it doesn’t excite you, that grind will quickly turn into resentment.

Purpose Fuels Perseverance
Business will have ups and downs. When the dopamine wears off and challenges pile up, purpose is the fuel that keeps you going. Without it, burnout wins.

Energy is Contagious
Your audience can feel if you’re passionate or if you’re just in it for the cash. When you love what you do, you naturally attract more people because your enthusiasm shines through.

The Legends Lab Approach

Inside Legends Lab, we help you align your offers with your passion, purpose, and profit—so you create something that excites you, lights up your audience, and can sustain you for the long haul.

If you’re going to market something every day, make sure it’s something you’d be proud to talk about for years.

👉 Start building a business you love: www.sarahcordiner.com/legends