If you want to scale your business, one of the most important assets you need to build is your email list.

Social media is great for visibility, but you don’t own your followers. Platforms change, algorithms shift, and accounts can get shut down overnight. But when you collect email addresses, you’re building a direct line to your audience that you own and control.

So how do you collect those emails? Through a lead magnet.

What is a Lead Magnet?

A lead magnet is something of value that you give away for free in exchange for a person’s email address. It needs to be digital so that it can be delivered automatically when someone opts in.

Examples of lead magnets include:

• A PDF guide or checklist created in Canva.
• A recording of one of your workshops.
• A template or swipe file.
• A mini training or video tutorial.
• An ebook or quick reference guide.

How Does it Work?

1. Create a form – This can be a simple opt-in form that says “Enter your email to get X.”
2. Automate delivery – Once the form is submitted, your system (like Tekmatix) automatically sends out the promised lead magnet via email.
3. Start nurturing – From there, your email automation sequence can welcome your new lead, provide extra value, and guide them towards your paid offers.

Why This Matters

Scaling your business isn’t about chasing likes—it’s about creating systems that bring people into your world consistently. Every person who opts into your lead magnet becomes a warm lead that you can build a relationship with.

When done right, a single lead magnet can generate hundreds or even thousands of new email subscribers, and each subscriber represents potential future sales, clients, or long-term members of your programs.

👉 If you want to learn how to build your list and scale strategically, join me inside The Legends Lab: www.sarahcordiner.com/legends/