If you’ve been doing all the things—posting, planning, building, launching—but your results still aren’t reflecting your effort…

It’s not because you’re lazy or missing some secret.

It’s because success doesn’t come from doing more.

It comes from doing the right thing.

And that starts with one powerful decision…

Enter: The One Big Thing (OBT)

This is the game-changer most entrepreneurs skip.

Your OBT is the single, measurable goal that defines what success looks like for you this year. It’s not a vague intention or a Pinterest dream. It’s a clear, trackable target that keeps you focused and filters your daily decisions.

Why You Need an OBT

Every legendary business starts with clarity.

Your OBT gives you direction, simplicity, and alignment. Instead of chasing shiny objects or drowning in decision fatigue, you’ll wake up knowing exactly what to work on—and what to ignore.

No more confusion. Just traction.

What Makes a Powerful OBT?

Think: measurable, auditable, specific.

Examples:

• A total revenue goal (e.g. $250,000 this year)
• A recurring income benchmark (e.g. $10,000/month MRR)
• A tangible growth metric (e.g. 1,000 students enrolled, 500 new members, 100 high-ticket clients)

Your OBT must be clear enough that a stranger could verify it.

This is how you build real accountability and momentum.

How Your OBT Transforms Your Focus

Once your One Big Thing is set, it becomes your:

• Decision filter
• Weekly planning compass
• Motivation booster
• Productivity anchor

You’ll stop spinning in circles and start stacking real wins.

Because when every task is aligned to one target, your progress compounds.

Your First Step? Write It Down.

Right now. Don’t overthink it.

Ask yourself:

“What’s the one thing that, if I achieved it this year, would make everything else worth it?”

That’s your OBT.

Stick it on your wall. Make it your screensaver. Let it shape your to-do list.

Want to Build a Strategic Plan Around Your One Big Thing?

Inside Section One of Legends Lab, I walk you through the entire OBT framework—step by step.

We’ll map your year, align your marketing, and reverse-engineer the exact moves that get you there.

No fluff. No overwhelm. Just your actual plan for success.

👉 Join Legends Lab now and let’s make your One Big Thing inevitable.

Sarah x