What To Do If Your Competitors Are Copying You or Encroaching on Your Turf

Worried About Competitors Copying You?

In March of 2023, I walked in to an international women’s day conference and saw MY pull up banner, offering MY services, in MY exact wording….. but with somebody else’s logo on the top right hand corner….

Standing beside it… my ‘best friend’ and recently resigned PA (who had also just borrowed $8,000 from me)…

She’d ‘stolen’ my ENTIRE business – and used my money to do it.

The betrayal and devestation I felt was indescribable, and I am still very much mourning the loss of a friend I loved dearly to this day.

Back in 2016 I also had somebody literally buy a web domain in my actual Sarah Cordiner name, and sell my services pretending to be me…. (yes, PSYCHO)…

And I have many other mad stories of people that have blatantly and shamelessly copied my stuff and steal from me for their own attempted commercial gain.

Their stories ALL end in the same inevitable way….

I am still here with a 7 figure business; and ALL of THEM are either out of business, broke or completely disappeared.

SO – I KNOW how much it hurts and how infuriating it is to have your hard earned work taken from you and used to compete against you.

I also know that YOU will ALWAYS win, if instead of letting these repulsive and sad-act copycats consume you; you simply focus on continuing to be ahead of them….

Watch this video to hear about what I do to use my copycats as fuel to keep levelling-up and striding ahead of their slimey little shadows. …

If you’re worried that putting yourself out there will just give more content to your competition, this message is for you. 🚀

Here’s the truth: If you’re excellent at what you do, you’re always going to have copycats. And while they might be annoying, they’re not going to beat you. Why? Because they’re focused on copying you while you’re focused on serving your customers and prospects—the only place your focus should be. 🎯

👉 Reflect today: Are you spending too much time watching the competition and not enough time serving your audience?

Here’s how to stay ahead of the competition:

1. Focus on Your Garden

Stop looking over the fence at what your competitors are doing. Instead, focus on growing and nurturing your own garden—your customers. The more you invest in them, the more your business will thrive.

1. Build Your Reputation

When people are choosing a service provider, coach, or consultant, they’re going to look for the one with the best reviews. Make sure you’re delivering incredible service and ask your clients for reviews and testimonials. The more you have, the further ahead you’ll be.

1. Be the Most Helpful

The kindest and most helpful person in the room always wins. Flood the internet with your content—helpful tips, advice, education. When prospects search for answers in your field, it should be your content they find, not your competition’s. 🌐

1. Outshine Copycats

If your competitors are copying you, they’re already behind. Date stamps on blog posts, YouTube videos, and social media posts will show who’s the real expert and who’s just playing catch-up. Keep flooding your industry with valuable content, and you’ll always be the one who stands out.

Remember: The more you focus on delivering value, getting great reviews, and being incredibly helpful, the more business will come your way. Those who copy and take shortcuts will eventually lose. 🌟

💡 Want more guidance on staying ahead of the competition? Join the Legends Lab, where I help you every step of the way: www.sarahcordiner.com/legends 🌟

#BusinessStrategy #BeatTheCompetition #EntrepreneurJourney #SarahCordiner #Edupreneur #CustomerFocus

Sarah x