With TikTok now allowing videos up to 30 minutes, it’s tempting to jump on board. But should you? Like all social media, TikTok is a grand experiment, and every feature is a new tool to test! Here’s my take on maximizing this shift in video length.

👉 Reflect Today: Are you making the most of your content? Here’s how to leverage these new features to expand your reach:

3 Reasons to Test Long-Form Content on TikTok

1️⃣ Broaden Your Reach Across Platforms
YouTube may still be the king of long-form, searchable video, but TikTok’s 30-minute option lets you reach new audiences who consume info differently. Repurpose your long-form content and let each platform work for you in its own way.

2️⃣ Experiment for More Engagement
TikTok rewards early adopters. When a new feature rolls out, platforms boost content from those who test it out. If you’ve created an in-depth video, try it on TikTok to see if it catches on with this “new long-form” audience.

3️⃣ Create a Lasting Digital Footprint
Each video you post creates an enduring digital history. Most videos won’t go viral, but the few that do can explode your reach overnight. That one unexpected hit can fuel growth across your entire platform, as it brings old content to life for new followers.

💡 Want to maximize your content’s potential? In Legends Lab, we dive deep into strategies for repurposing and making your content work for you across every platform. – www.sarahcordiner.com/legends

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