LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Make Sales Without Paid Ads (Using Organic Content + Email Marketing)
Let me say this clearly. Until very recently, I did not run paid ads. Not one. All of the millions of dollars I’ve earned came from free marketing methods. Organic content.Lead magnets.Email marketing.Consistent calls to action. That’s it. Here’s how it works. 1️⃣ Create Organic Content That AttractsYou put helpful content out into the world:…
How to Do Market Research in Minutes Using ChatGPT (And Turn It Into Content That Ranks)
Let me remind you how painful market research used to be. Surveys.Forums.Blog comment threads.Endless scrolling.Trying to guess what your audience was actually asking. Now? You lucky buggers can just ask AI. And it will tell you exactly what to create. Here’s how. 1️⃣ Ask ChatGPT for the Top 100 Questions in Your TopicLiterally type: “Give…
Why TikTok, Search & AI Are Now Sending You Customers (Whether You Like It or Not)
This is one of the biggest shifts most business owners still haven’t clocked yet. 1️⃣ TikTok Is No Longer Just Dancing TikTok is an education platform now. I follow heaps of topics on TikTok purely to learn.I search.I watch tutorials.I consume educational content. People are actively using social platforms as search engines, not just entertainment…
How to Build a Profitable Business With Consistent Marketing (Without Burning Out or Chasing Trends)
Consistency Beats Hype. Every Single Time. If there’s one thing I want to land before we wrap this up, it’s this. 1️⃣ Consistency Is What Builds Businesses Not hype.Not viral moments.Not posting once and hoping the internet notices. It’s the same message, for the same audience, with the same mission, and the same call to…
Stop Asking “What Should I Be Doing Today?”
And Build a Business Brain That Tells You the Answer Let’s start with the real problem. It’s not that you don’t work hard.It’s that your brain is juggling 11 million things at once. Client work.Admin.Marketing.Ideas.Guilt about what you should be doing. No wonder it feels like a mosquito swarm in your head. Here’s the shift…
How to Clone Your Voice and Turn Text Into Videos (Without Ever Hitting Record)
This is one of those “wait… WHAT?” moments. 👉 Reflect Today: How much content have you not created because you didn’t want to film, edit, or be on camera? Here’s what’s now possible: 1️⃣ If You Can Use a Word Doc, You Can Edit VideosInside tools like Descript, you edit video by editing the text.Delete…
Dealing With SEVERE AI ANXIETY
I’ve just come home from an AI conference in Mexico and I’m sitting with a feeling I wasn’t expecting….. Severe AI anxiety. And that’s uncomfortable to admit as someone who teaches tech for a living. For the first time in over 20 years, I’m feeling proper, deep-seated, gut-turning imposter syndrome; and a sense of deep…
AI Agents vs Custom GPTs: Here’s the Difference (And Why It Matters)
Let’s clear up one of the most confusing bits of AI language right now. Because this distinction will change how you work forever. 1️⃣ A Custom GPT Thinks and Talks A custom GPT is text in, text out. You give it instructions.It gives you answers, plans, copy, ideas, lists. That’s it. It doesn’t do anything…
Want to Hack the Internet and Multiply Your Leads?
Start Building Your Spider Web of Content Still telling yourself you’ll “start marketing properly” once the budget allows?Still waiting for a team, a funnel, or an ad spend? Let me lovingly call that out:You don’t need more money.You need more content strategy. I see you, legend. You’ve got so much value to share. You’ve got…
Why Memberships Are Dominating Right Now (And How to Start One in 60 Minutes)
Let’s talk about what’s actually working in the market right now. There are two models performing exceptionally well.One of them is subscription memberships. Not complicated.Not overbuilt.Not perfect. 👉 Reflect: Are you overthinking what “should” be in a membership… instead of starting with what your people actually want? Here’s how to think about this properly. 1️⃣…