LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Build Your Own Throne: Stop Waiting for Permission to Lead
Waiting for someone to crown you the authority in your industry? Hate to break it to you—but the throne isn’t gifted. It’s built. Here’s the royal truth about stepping into leadership: Keys to Claiming Your Authority No One’s ComingThere isn’t a council of experts gathering to say, “Congrats! You’re now allowed to lead.” You’ve got…
From Overwhelm to Automation: How AI Gave Me Back 8 Hours a Day
When I first started teaching automation 15+ years ago, tools like If This, Then That and Zapier felt groundbreaking. I used them to sell products, run email sequences, and scale my reach. Fast-forward to today: automation has evolved into AI—and it’s been the biggest game-changer in my business. Here’s what shifted everything: Ways AI Transformed…
Think You Don’t Know Enough to Teach? Think Again
Every skill, insight, and experience you have—yes, even the ones you do on autopilot—could be life-changing for someone else. Reality check: there are over 8 billion people on the planet, and most of them don’t know what you know. Your everyday knowledge has the power to transform lives when you package it and share it….
What Makes You Weird is What Makes You Rich
When it comes to building your personal brand, the quirks that set you apart are your greatest assets. What you’ve been told to tone down is often the very thing that will make you unforgettable—and profitable. Here’s why embracing your “weird” matters: Reasons to Lean Into Your Uniqueness Your Childhood Criticism is Your SuperpowerThe thing…
“What If It Goes Wrong?” — Start Asking What Might Go Right
We’ve all had those moments: “What if they hate it? What if they hate me?” Cue the spiral of doom. But here’s the truth—when you share your work, you’re not just opening the door to criticism. You’re also opening the door to connection, praise, and impact. Here’s how to shift your perspective when fear of…
Have you got an affiliate program?Have You Got an Affiliate Program? Here’s Why You Should
Scaling your business doesn’t have to be slow—or expensive. With the right system in place, you could have hundreds (or even thousands) of people promoting your business daily. Reflect Today:What if word-of-mouth could be automated, trackable, and profitable? That’s the power of affiliate marketing done right. Build an Army of PromotersAn affiliate program turns customers…
The Secret to Standing Out Online: Answer What People Are Already Asking
If you want to position yourself as the go-to educator in your niche, it starts with one thing: Answering the questions your audience is already asking. And guess what? They’re asking them every single day—on Google, on social, and now on AI tools like ChatGPT. Be the Answer They’re Searching For Want to know exactly…
How to Win Business Without “Selling”
When you become the most helpful person in the room on your topic—you automatically win the business. Instead of forcing sales, shift your mindset. Think of your social media and content as your personal stage. Use it to share your passion, express yourself, and genuinely help your audience. Here’s how to make marketing feel fun—and…
Love Your Tech: Why Human Support Is Still the Stickiest SaaS Strategy in an AI World
They say it’s three times harder to get a new customer than it is to keep one—and in the world of SaaS, retention is everything. But what actually keeps people around? It’s not just features or price. It’s care. And even in an AI-driven world, the human touch remains your most powerful retention strategy. The…
Clips from Legends Lab – Hitting Your Numbers with Strategic Audience Reach
One of the most important parts of hitting your big business goals isn’t just dreaming them up—it’s knowing exactly how many people you need to get in front of, and then making that your daily mission. Step 1: Start with Your OBT If your One Big Thing is to gain a certain number of subscribers,…