LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Have you got an affiliate program?Have You Got an Affiliate Program? Here’s Why You Should
Scaling your business doesn’t have to be slow—or expensive. With the right system in place, you could have hundreds (or even thousands) of people promoting your business daily. Reflect Today:What if word-of-mouth could be automated, trackable, and profitable? That’s the power of affiliate marketing done right. Build an Army of PromotersAn affiliate program turns customers…
The Secret to Standing Out Online: Answer What People Are Already Asking
If you want to position yourself as the go-to educator in your niche, it starts with one thing: Answering the questions your audience is already asking. And guess what? They’re asking them every single day—on Google, on social, and now on AI tools like ChatGPT. Be the Answer They’re Searching For Want to know exactly…
How to Win Business Without “Selling”
When you become the most helpful person in the room on your topic—you automatically win the business. Instead of forcing sales, shift your mindset. Think of your social media and content as your personal stage. Use it to share your passion, express yourself, and genuinely help your audience. Here’s how to make marketing feel fun—and…
Love Your Tech: Why Human Support Is Still the Stickiest SaaS Strategy in an AI World
They say it’s three times harder to get a new customer than it is to keep one—and in the world of SaaS, retention is everything. But what actually keeps people around? It’s not just features or price. It’s care. And even in an AI-driven world, the human touch remains your most powerful retention strategy. The…
Clips from Legends Lab – Hitting Your Numbers with Strategic Audience Reach
One of the most important parts of hitting your big business goals isn’t just dreaming them up—it’s knowing exactly how many people you need to get in front of, and then making that your daily mission. Step 1: Start with Your OBT If your One Big Thing is to gain a certain number of subscribers,…
How I Lost $2.7M Overnight—And What It Taught Me About Building a Truly Bulletproof Business
Business can be a beautiful ride… until it’s not.And sometimes, the biggest breakthroughs are born from the most brutal breakdowns. The High Before the Fall When I started my training company in Australia, things took off fast.Within months, I’d secured multiple contracts with both local and federal government departments—funded by one central source. I had…
How to Be a Brilliant Businessperson (Even Without a Million-Dollar Offer)
You don’t need to change the whole world overnight. You just need to leave each person better than you found them. 👉 Reflect today: Are you measuring success by the size of your revenue—or by the ripple effect of your impact? 1. Your Job is NOT to “Fix” People Business isn’t about turning someone’s one-figure…
Stop Doing the Same Task Twice. Ever
One of the biggest secrets to getting out of overwhelm and scaling your business is simple: Never do the same task twice. If you’re doing something more than once, it’s time to systemize. The One-Task Rule Here’s the rule:Any time you do a task, ask yourself:“Will I ever need to do this again?” If the…
How to Silence the Doubters Without Saying a Word
At first, they’ll laugh. Then they’ll doubt you. Then… they’ll brag about knowing you. Reflect: Are you waiting for permission to chase your dream—or are you going to start building it anyway? Success Speaks Louder Than Words You don’t need to explain yourself to skeptics. Results silence ridicule. When you show up and do the…
How to Turn “Pick Your Brain” Requests into Profit (Without Feeling Salesy)
Let’s be real—coffees don’t pay the bills. But your expertise? Oh yes, it absolutely can. If you’re constantly being asked, “Can I pick your brain?”—this one’s for you. Too often we default to casual chats, thinking we’re being kind or helpful. But without a clear pathway from free advice to paid transformation, we burn ourselves…