LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Running a Service-Based Business? STOP Drowning in Quotes, Admin and Client Chaos!
If you’re a coach, consultant, freelancer, agency owner or service provider, you’ll know that actually DOING the work is often the easy part! It’s everything ELSE that drives you bonkers! The enquiries you forgot to reply to. The quotes you haven’t sent. The customer who hasn’t paid. The contract nobody signed. The project that’s running…
Want to Create Courses That People Actually WANT to Complete? Start With WHY They Want to Learn!
https://youtube.com/shorts/mMnb2FwXwzI?feature=share One of the biggest mistakes course creators, coaches and educators make is jumping straight into teaching WHAT they know, without understanding WHY their audience wants to learn it in the first place. Here’s the thing… Adults don’t just want information. They want TRANSFORMATION! They want to know how what you’re teaching will make their…
How to Clone Your Homepage 100x to Reach More Customers
Want a slightly ninja marketing strategy? Stop trying to make ONE homepage speak to absolutely everybody. Instead, create multiple highly targeted versions of your core page for the different audiences you serve. Think about it. If your business serves multiple locations, you could create pages specifically for: Or perhaps you serve multiple industries. Create versions…
You will ALWAYS have challenges in business. They just change.
https://www.youtube.com/post/UgkxWZZnoP5Q-xw6AKdwki6oE9nzNLlGLczZ Nobody tells you this when you start out, so let me be the one to say it… The challenges never stop. They just get different. And honestly? That’s the best part. Not all of them are fun. Some will make you feel sick. Some might even be legal (trust me, we’ve all been there)….
How to Warm Up a Cold Email List Without Hurting Deliverability
Haven’t emailed your list for months—or even years? Please don’t suddenly blast every old address with a highly designed promotional newsletter. A cold list may contain: ✨ Abandoned email accounts✨ Invalid addresses✨ People who no longer remember you✨ Contacts who are no longer interested✨ Subscribers who should have been removed Sending to all of them…
How to Create a Business Growth Plan Using AI Instead of Guesswork
https://youtu.be/AfD3ZAX1284 One of the biggest reasons business owners struggle to grow isn’t because they’re lazy. It isn’t because they’re not smart enough. And it certainly isn’t because they don’t work hard enough. It’s because they’re trying to build a business without a plan. They’re running around doing random marketing. Random posting. Random networking. Random offers….
Think bigger. Move bolder. Become legendary.
Here’s the truth nobody tells you about growing a business. It’s not the ideas that hold you back.It’s not the tech.It’s not even the time. It’s doing it alone. That’s exactly why I built the Legends Lab. No outdated theory. No fluff. Just the strategies, AI tools and systems I’m using in my own businesses……
How to Turn Your Email Signature into a Passive Lead Generation Machine
This Marketing strategy is a slightly weird one… YOUR EMAIL SIGNATURE. Yep. That boring little bit of text sitting underneath every email you send can actually become a passive lead generation tool. Think about how many emails you send every week. Customer enquiries. Supplier conversations. Networking follow-ups. Team introductions. Sales conversations. General business emails. Every…
Build the business. Build the legacy.
Most people are building a job they can’t switch off. Not a business.Not an asset.And definitely not a legacy. Here’s the difference… Stop working and the money stops. That’s not freedom… that’s a very expensive hobby with a mortgage attached. Systems. Automations. Offers that sell without you sitting on every call. This is where tech,…
How to Build a Business That Grows Without You
Here’s one question every business owner should ask themselves: “Am I building a business… or am I building myself another full-time job?” Because if your business can’t run without you… It isn’t truly scalable. The businesses that grow the fastest don’t rely on heroic founders. They rely on systems. And it all starts with two…