LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Protect the IP of Your Courses: Access, Distribution and What to Do When Clients Ask for Copies
How to protect the IP of your courses and your educational IP: why buying access is not buying ownership, what you lose when your training goes into a client’s LMS or SharePoint, what to do when clients ask for copies, where licencing fits, and why boundaries protect your business.
Stop Comparing Your Day One to Their Year 10: How to Beat Imposter Syndrome and Build Your Personal Brand
Scrolling through someone else’s highlight reel and feeling like you’re miles behind? Let me stop you right there, legend. You’re comparing your day one to their year 10. And that’s a fast way to invite old imposter syndrome round to give you a good kick. 1. It takes a really long time Year five. Year…
Nothing Kills Imposter Syndrome Like This: How to Build Confidence by Sharing Your Expertise Online
Want to know the fastest cure for imposter syndrome? It’s not another course. It’s not affirmations in the mirror. It’s not waiting until you “feel ready”. It’s sharing. Nothing boosts your confidence, self-esteem and self-belief like people thanking you for the content you’ve put out into the world. 1.You have to put it out there…
This Is Where It Changes: The One Decision That Transforms Your Business (and Your Life)
There’s a moment in every business owner’s journey… The moment you stop saying “one day” and start saying “day one”. It doesn’t look dramatic from the outside. Nobody throws you a party (well… not at first). But it’s the moment everything starts to shift. 1.It changes when you decide Not when you’ve got more time….
How to Get More Clients by Making It Easier for People to Book a Call With You
One of the simplest marketing strategies I’ve ever used generated hundreds of thousands of dollars. And yet most business owners completely overlook it. Ready? Make it ridiculously easy for people to book a call with you. That’s it. Simple. But incredibly powerful. Because you’d be amazed how many people want help but don’t know how…
YOUR FIRST VERSION DOESN’T HAVE TO BE PERFECT… It Just Has to Exist
The first version of anything is a little bit rubbish. And that’s exactly how it’s supposed to be. You can’t get to the great version until you’ve done the rubbish one first. You need something to build on. Here’s the proof… 💜 It started as a crappy blog post. Honestly, not my finest work.💜 Then…
No More Playing Small: How to Grow Your Business With AI, Automation and the Right Community
Let’s be honest for a second… How many times have you said “one day”? One day I’ll launch the course.One day I’ll raise my prices.One day I’ll get on stage, start the podcast, build the membership. “One day” is where big dreams go to quietly die. So here’s your permission slip to stop playing small:…
From vision to victory… what’s actually in the middle?
Everyone has a vision. The course they want to launch.The membership they want to build.The business that finally runs without them working 14-hour days. But between the vision and the victory is a big messy middle. And that’s where most people get stuck. Here’s what gets you through it: 1. A clear plan (not just…
How to Update a Webpage in Minutes Using Claude AI (No Developer Needed)
What if you noticed something missing from your online workbook during a live training—and fixed it before the session even ended? That’s exactly what I did. One of the prompts from my presentation wasn’t included in the student workbook, so I simply told Claude: “The Ground Rules prompt on slide 14 is missing from the…
How to Research YouTube and Instagram Trends With AI Without Getting Yourself Banned
Warning… This kind of marketing research can get a little bit ninja. And if you use certain scraping tools incorrectly, you could potentially get yourself restricted or banned. So don’t say Sarah told you to go rogue, okay? There are now incredibly powerful tools that can analyse publicly available online content and help you understand…