LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Calculate the Exact Number of People You Need to Reach to Hit Your Revenue Goals
One of the biggest mistakes business owners make is obsessing over everything except the one number that actually matters. Revenue. Not logos. Not websites. Not branding. Not business cards. Not the latest shiny software. Revenue. And revenue comes from marketing. Which means you need to know exactly how many people you need to get in…
HOW TO GET MORE CLIENTS BY LETTING PEOPLE BOOK A CALL WITH YOU
One of the easiest ways to get more clients is also one of the most overlooked. People can’t buy from you if they don’t know how to talk to you. And it still amazes me how many business owners don’t have a clear way for people to book a call with them. Let’s be honest….
How to Think About Content Ratios Without Overthinking It
Before anyone panics, let me be very clear. These are not rules.These are guidelines. They exist to help you move, not freeze. 1️⃣ About 80% of Your Content Should Be About Your Thing The goal of marketing is business. Not impressing Janet next door.Not pleasing someone you worked with once in 2017.Not diluting your message…
How to Get More Engagement on Social Media (Without Posting More Content)
STOP WASTING YOUR BEST WORK HOURS REPLYING TO COMMENTS Let me start by saying something that might sound a bit controversial… You do need to reply to your comments. But you probably shouldn’t be doing it during your most productive work hours. Here’s why. One of the biggest mistakes business owners make is treating social…
HOW TO TURN AI INTO YOUR SMARTEST EMPLOYEE (AND SAVE HOURS EVERY WEEK)
Let’s be honest. Most business owners are still using AI to write the occasional social media post. Meanwhile, some of us are using it to run entire departments. And that’s where the real opportunity is. Because AI isn’t just a content creation tool. It’s a business operations tool. It’s a research assistant. It’s a marketing…
HOW TO GET MORE CUSTOMERS WITHOUT SPENDING A FORTUNE ON ADVERTISING
Let’s be honest. Most business owners don’t have a sales problem. They have a visibility problem. Because people can’t buy from you if they don’t know you exist. We’ve all heard the saying: “No money, no honey.” I say: No marketing, no money. You can have: ✔️ The best product ✔️ The best service ✔️…
21 Ways to Get Paying Customers
🚨 Just 3 Days to Go! 🚨 Join us live for 21 Ways to Get Paying Customers and discover practical strategies to attract more leads, increase conversions, and grow your business with confidence. If you’re tired of posting, hoping, and praying for sales… This is for you. 📅 Wednesday 24 June 2026🕙 10:00 AM –…
How to Stop Feeling Defeated in Business and Start Thinking Like a CEO
Let’s be honest. Most business owners don’t actually have a revenue problem. They have a visibility problem. A numbers problem. Or sometimes… A mindset problem. And here’s why. When something isn’t working in our business, it’s very easy to fall into the trap of saying: 💜 “The economy is bad.” 💜 “Nobody is buying.” 💜…
How to Calculate Exactly How Much Marketing You Need to Hit Your Income Goals
Let’s be honest. Most business owners have absolutely no idea how many people they need to get in front of in order to hit their income goals. Instead, they spend their days saying: 💜 “I need more customers.” 💜 “I need more sales.” 💜 “I need more leads.” 💜 “I need more money.” But they’re…
How to Use AI to Find More Customers and Increase Your Conversion Rates
Let’s be honest. Most business owners are sitting on a goldmine. And they don’t even realise it. They’re constantly chasing: New leads. New followers. New traffic. New customers. Meanwhile… They’ve completely forgotten about the people who have already bought from them. Can we just take a moment to appreciate how crazy that is? You worked…