LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Make More Money in Your Business by Understanding Your Marketing Numbers
Introduction Let’s get something straight. There is absolutely nothing wrong with wanting to make more money. And there is absolutely nothing wrong with wanting to help more people. In fact… The two often go hand in hand. Somewhere along the way, a lot of business owners picked up this weird belief that they have to…
How to Calculate the Exact Number of People You Need to Reach to Hit Your Revenue Goals
Introduction One of the biggest mistakes business owners make is obsessing over everything except the one number that actually matters. Revenue. Not logos. Not websites. Not branding. Not business cards. Not the latest shiny software. Revenue. And revenue comes from marketing. Which means you need to know exactly how many people you need to get…
HOW TO GET MORE CLIENTS BY LETTING PEOPLE BOOK A CALL WITH YOU
One of the easiest ways to get more clients is also one of the most overlooked. People can’t buy from you if they don’t know how to talk to you. And it still amazes me how many business owners don’t have a clear way for people to book a call with them. Let’s be honest….
HOW TO GET MORE CUSTOMERS WITHOUT SPENDING A FORTUNE ON ADVERTISING
Let’s be honest. Most business owners don’t have a sales problem. They have a visibility problem. Because people can’t buy from you if they don’t know you exist. We’ve all heard the saying: “No money, no honey.” I say: No marketing, no money. You can have: ✔️ The best product ✔️ The best service ✔️…
21 Ways to Get Paying Customers
🚨 Just 3 Days to Go! 🚨 Join us live for 21 Ways to Get Paying Customers and discover practical strategies to attract more leads, increase conversions, and grow your business with confidence. If you’re tired of posting, hoping, and praying for sales… This is for you. 📅 Wednesday 24 June 2026🕙 10:00 AM –…
How to Calculate Exactly How Much Marketing You Need to Hit Your Income Goals
Let’s be honest. Most business owners have absolutely no idea how many people they need to get in front of in order to hit their income goals. Instead, they spend their days saying: 💜 “I need more customers.” 💜 “I need more sales.” 💜 “I need more leads.” 💜 “I need more money.” But they’re…
How to Get More Clients Without Spending Money on Advertising
Let’s be honest. Most business owners are looking for some magical marketing secret. A hidden funnel. A viral social media trick. A new AI tool. A fancy advertising strategy. But here’s the truth. Most of the time, the answer is far simpler. You’re not getting in front of enough people. That’s it. Because no matter…
How to Create a Black Friday Offer Without Discounting Your Prices
Black Friday, Cyber Monday, and end-of-year sales can be powerful — but only if you know how to position your offer strategically. Discounting doesn’t have to mean devaluing. You can create irresistible deals without undercutting your worth. ???? Reflect Today:Are you skipping sales seasons because you’re afraid of “cheapening” your offer — or are you…
How to Land Corporate Clients Like a Pro (Without the Cold Sweat)
Ready to step into the world of B2B (business-to-business) and impress those big corporate clients? Here’s your foolproof guide to make it happen: ???? Reflect today: Are you relying only on B2C marketing and missing the corporate opportunities? 1️⃣ Identify Your Corporate Dream ListGoogle “ASX listed companies Australia” or “Fortune 500 companies list” to find…
You’re Not Failing—You’re Just Not Visible Enough: The Real Reason Your Sales Are Low
If you’re sitting there thinking, “Why am I not making more sales?” or “Maybe my product just isn’t good enough…” I’m here to throw that nonsense out the window for you with a loving boot up the strategy. ???? Reflect Today: Are you actually giving your business enough chances to be seen? Are you treating…