LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Calculate Exactly How Much Marketing You Need to Hit Your Income Goals
Let’s be honest. Most business owners have absolutely no idea how many people they need to get in front of in order to hit their income goals. Instead, they spend their days saying: 💜 “I need more customers.” 💜 “I need more sales.” 💜 “I need more leads.” 💜 “I need more money.” But they’re…
How to Get More Clients Without Spending Money on Advertising
Let’s be honest. Most business owners are looking for some magical marketing secret. A hidden funnel. A viral social media trick. A new AI tool. A fancy advertising strategy. But here’s the truth. Most of the time, the answer is far simpler. You’re not getting in front of enough people. That’s it. Because no matter…
How to Create a Black Friday Offer Without Discounting Your Prices
Black Friday, Cyber Monday, and end-of-year sales can be powerful — but only if you know how to position your offer strategically. Discounting doesn’t have to mean devaluing. You can create irresistible deals without undercutting your worth. ???? Reflect Today:Are you skipping sales seasons because you’re afraid of “cheapening” your offer — or are you…
How to Land Corporate Clients Like a Pro (Without the Cold Sweat)
Ready to step into the world of B2B (business-to-business) and impress those big corporate clients? Here’s your foolproof guide to make it happen: ???? Reflect today: Are you relying only on B2C marketing and missing the corporate opportunities? 1️⃣ Identify Your Corporate Dream ListGoogle “ASX listed companies Australia” or “Fortune 500 companies list” to find…
You’re Not Failing—You’re Just Not Visible Enough: The Real Reason Your Sales Are Low
If you’re sitting there thinking, “Why am I not making more sales?” or “Maybe my product just isn’t good enough…” I’m here to throw that nonsense out the window for you with a loving boot up the strategy. ???? Reflect Today: Are you actually giving your business enough chances to be seen? Are you treating…