LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Reduce Membership Dropouts and Keep Members Engaged Long-Term
One of the biggest challenges in running a membership is keeping members engaged long-term. But here’s something many people don’t realize: Most members don’t cancel because your content is bad… They cancel because they forget the value they’re receiving. Here are a few powerful strategies to reduce member drop-outs: 🧭 Create a Clear Member JourneyShow…
How to Calculate Exactly How Much Marketing You Need to Hit Your Income Goals
Let’s be honest. Most business owners have absolutely no idea how many people they need to get in front of in order to hit their income goals. Instead, they spend their days saying: 💜 “I need more customers.” 💜 “I need more sales.” 💜 “I need more leads.” 💜 “I need more money.” But they’re…
How Membership Metrics and Learning Journeys Drive Long-Term Recurring Revenue
A thriving membership business isn’t built by guessing. It’s built by understanding the right systems and metrics. Successful memberships focus on a few powerful elements: 📈 Recurring Revenue GrowthMemberships create predictable income that compounds over time. 📊 Lifetime Value (LTV)The longer members stay, the more value your business generates. 📉 Churn Rate ManagementReducing cancellations keeps…
Membership Metrics That Actually Matter (and How to Stop People Cancelling)
If you’re running a membership and not tracking this stuff…You’re basically flying blind. Let’s talk about the numbers that actually tell you if your business is working. ???? MRR is your north starMonthly Recurring Revenue = predictable income. This is the heartbeat of your business.If it’s going up… you’re winning.If it’s flat or dropping… pay…
The Workshop Marketing Loop: How Your Content Can Automatically Grow Your Membership
What if your content didn’t just teach… but also marketed your business? That’s the power of the Workshop Marketing Loop. Instead of constantly creating new promotions, your workshops become marketing assets that continuously attract new members. Here’s how it works: ???? Run a workshop or training???? Turn it into its own sales page???? Use that…
The Creative Freedom of Membership Businesses (Build a Living Knowledge Ecosystem)
One of the biggest advantages of running a membership is this: Your business becomes a living ecosystem of knowledge, not just a fixed course. Inside a membership, you can continuously teach and create based on what your audience needs most. ✨ Share new trends in your industry???? Teach skills your audience is asking for???? Explore…
Why Membership Businesses Create Financial Stability (Build Predictable Recurring Revenue)
One of the biggest struggles in business is unpredictable income. One month is great…The next month feels like starting from zero again. This is exactly why membership businesses are so powerful. Instead of relying on one-off sales, memberships create: ???? Predictable recurring revenue???? Reduced feast-or-famine income cycles???? Long-term customer relationships???? A sustainable bottom line that…
How to Set Up a Membership Website (Funnels, Portal & Automation) – Step-by-Step Workshop
⚙️ YES… YOU’LL STILL LEARN THE TECH One of the biggest reasons people never launch a membership? ???? The tech feels overwhelming. But in this 2-hour step-by-step workshop, you won’t just learn the strategy — you’ll see exactly how to set everything up. Inside the training, you’ll learn how to: ???? Build your membership sales…
How Memberships Calm the Rollercoaster of Business
Let’s be honest. Some days in business are magic. And some days are absolute rubbish. You go from: “Woohoo, best month ever!” To: “Oh no… how am I making money next month?” That feast-or-famine cycle is exhausting. And it messes with your head. 1️⃣ The Emotional Rollercoaster Is Real When your income depends on: One-off…
The Exact Order to Set Up a Membership (Without Losing Your Mind)
Whenever you teach something, show people the whole journey first. So here’s the whole journey of building a membership. Not fluffy.Not vague.Practical. These steps apply no matter what platform you use. Tekmatix.Kajabi.WordPress.Whatever. The core structure is the same. 1️⃣ Create the Product in Payments Before you sell anything… It has to exist. You go into…