LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How To Create a Link Page That Turns Followers Into Customers
One of the biggest mistakes I see business owners make on social media is this: They create content……but forget to tell people where to GO next. Every single piece of marketing should include a call to action. A next step.A link.A place for people to continue the journey with you. Because attention without direction does…
How To Build a Personal Brand That Makes People Want To Buy From You
Your business is not just your logo. It’s not your fonts.It’s not your colour palette.It’s not your Canva templates. It’s YOU. Your energy.Your personality.Your story.Your weirdness.Your values.Your way of making people feel. And honestly? The biggest mistake I see business owners make is trying so hard to look “professional” that they become completely forgettable. People…
What Do You Actually Want to Be Known For?
This matters more than most people realise. 1️⃣ Decide Who You Are Claiming to Be I’ve committed, very deliberately, to being known as that tech, AI and automation training lady. That’s the lane.That’s the flag in the ground. So ask yourself:What do you want people to say when your name comes up? “Oh, you need…
How to Go From Unknown to In-Demand in Your Industry (3 Proven Steps)
IF PEOPLE CAN’T FIND YOU… YOU DON’T EXIST I’m going to be really real with you for a second… You could be the BEST at what you do… But if no one knows you exist? You don’t have a business. 1️⃣ Start where you are (and grow outwards) When I first started… No one knew…
How to Get More Leads and Sales with Organic Marketing in 2026
Are you ready or are you READY? Because here is the number one biggest, most effective marketing method that has not only worked for me in the last 12 months… but has consistently been my highest source of leads and traffic for the last 15 years that I’ve been able to track through analytics. And…
How to Clone Your Voice and Turn Text Into Videos (Without Ever Hitting Record)
This is one of those “wait… WHAT?” moments. 👉 Reflect Today: How much content have you not created because you didn’t want to film, edit, or be on camera? Here’s what’s now possible: 1️⃣ If You Can Use a Word Doc, You Can Edit VideosInside tools like Descript, you edit video by editing the text.Delete…
Why You’re Not “Bad at Tech” (You’re Just Expecting Mastery Too Fast)
Let me calm your nervous system for a second. 👉 Reflect Today: Would you expect yourself to learn French fluently in 60 minutes? No?Good.Then please stop doing that to yourself with tech and AI. Here’s what you need to know: 1️⃣ Conversion Is Psychological, Not PrettyI’ve got a bot that helps write sales pages based…
How to Clone Your Voice and Turn Blog Posts Into Videos Automatically
This is where content creation officially stops being hard. 👉 Reflect Today: How much time are you still spending filming, scripting, editing, and overthinking video… when AI can now do most of it for you? Here’s what most people don’t realise: 1️⃣ You Can Clone Your Voice and Turn Text Into VideoUsing tools like Descript,…
Why Every Speaker Needs a Show Reel (and How to Create Yours)
If you want to get booked for paid speaking gigs, there’s one tool that instantly sets you apart: a speaker show reel—also known as a sizzle reel. Why It Matters 1. Your Mini Movie TrailerThink of it as a 1–3 minute highlight reel of you in action—on stage, delivering your message, and showcasing your energy,…
How to Create a Speaker Page That Gets You Booked (With Free Templates in Tekmatix)
Why Every Speaker Needs a Speaker Page If you want to get booked for paid speaking gigs, event organizers need an easy way to find you, learn about your topics, and see if you’re the right fit. That’s where a speaker page on your website becomes essential. 👉 Here’s why it matters: 1️⃣ Visibility in…