LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to stop your course idea living in your head for another year.
Most experts I work with don’t get stuck on the knowledge. They get stuck on the big decisions first. Course, coaching program or membership? What do I charge? How do I package it? So the course stays “next quarter’s project”. Forever. In 25 days I’m teaching you how to fix that, live. Concept to Course…
How to Start a Profitable Membership Without Creating New Content Every Month
One of the BIGGEST questions I get asked about memberships is: “What do I actually need to include?” And right behind that: “Do I have to create brand-new content every single month?” NO. There are no membership police. There is no magical rulebook that says your membership must contain 47 courses, weekly calls, daily content,…
How to Create Automated Workflows for Purchases and Opt-Ins in Tekmatix
Every product you sell and every freebie people opt in to should have its own workflow. Here’s how to build purchase, opt-in and abandoned cart workflows in Tekmatix step by step, plus the prompt to let your AI build them for you.
Want to Create Courses That People Actually WANT to Complete? Start With WHY They Want to Learn!
One of the biggest mistakes course creators, coaches and educators make is jumping straight into teaching WHAT they know, without understanding WHY their audience wants to learn it in the first place. Here’s the thing… Adults don’t just want information. They want TRANSFORMATION! They want to know how what you’re teaching will make their lives…
What should you charge for your membership?
Legend, this is one of the questions I get asked the most. And most people answer it by guessing… then undercharging. Lots of things affect your price: 💜 Your experience💜 Your credentials💜 How well known you are But my formula starts with one simple number: your hourly rate. If someone booked a paid 60-minute one-on-one…
How to Reduce Membership Dropouts and Keep Members Engaged Long-Term
One of the biggest challenges in running a membership is keeping members engaged long-term. But here’s something many people don’t realize: Most members don’t cancel because your content is bad… They cancel because they forget the value they’re receiving. Here are a few powerful strategies to reduce member drop-outs: 🧭 Create a Clear Member JourneyShow…
How Membership Metrics and Learning Journeys Drive Long-Term Recurring Revenue
A thriving membership business isn’t built by guessing. It’s built by understanding the right systems and metrics. Successful memberships focus on a few powerful elements: 📈 Recurring Revenue GrowthMemberships create predictable income that compounds over time. 📊 Lifetime Value (LTV)The longer members stay, the more value your business generates. 📉 Churn Rate ManagementReducing cancellations keeps…
The Workshop Marketing Loop: How Your Content Can Automatically Grow Your Membership
What if your content didn’t just teach… but also marketed your business? That’s the power of the Workshop Marketing Loop. Instead of constantly creating new promotions, your workshops become marketing assets that continuously attract new members. Here’s how it works: ???? Run a workshop or training???? Turn it into its own sales page???? Use that…
The Creative Freedom of Membership Businesses (Build a Living Knowledge Ecosystem)
One of the biggest advantages of running a membership is this: Your business becomes a living ecosystem of knowledge, not just a fixed course. Inside a membership, you can continuously teach and create based on what your audience needs most. ✨ Share new trends in your industry???? Teach skills your audience is asking for???? Explore…
How to Future-Proof Your Online Course Business in the Age of AI
Here’s the uncomfortable truth. Standalone self-study courses are declining. Not because people don’t want to learn.Not because they don’t value expertise. But because AI has changed behaviour. People can now: Without ever buying a $297 course. So if your entire offer is: “Here are 40 pre-recorded videos. Good luck.” You are competing with free, instant,…