LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
Subscribe above to join my email community for up to date tips, information and guidance from me on creating online courses, education business development, education leadership, commercialising your expertise and creating and publishing your own profitable education-based products and services.
Want to Dramatically Scale Your Business? Dominate Google with Blogs!
Content marketing isn’t just about social media—it’s about being found on Google, where billions of searches happen every day. 👉 Reflect today: Are you answering the questions your audience is typing into Google? Here’s how dominating Google can scale your business: Match Your Blog Titles to Search Queries Google’s job is to match search terms…
Embrace Video and Conquer Fear
Still shying away from video? Waiting until you’re “ready,” or until your hair’s done, or until Mercury is in retrograde reversal mode?Let me lovingly nudge you with some truth… 👉 Reflect Today: How many sales, clients, or opportunities have you missed because you’ve been too afraid to press record?How many lives haven’t been changed simply…
Maximize Your Workshop Recording for Sales & Marketing!
Recording your events? Make sure you’re filming the RIGHT way based on how you plan to use it! 👉 Reflect today: Are you recording your content in a way that gives you the most flexibility for repurposing? Here’s how to get it right every time: 1️⃣ Portrait vs. Landscape—Choose Wisely!🎯 Social Media? Record in portrait…
Transform Your Business: Create Your Own Digital Clone!
Feeling overwhelmed by the constant need to show up, reply to emails, create content, film videos, write blogs, post on socials, and grow your business all at once? Well friend, let me blow your mind with something revolutionary… 👉 Reflect Today: What if you had a virtual version of YOU—one that knew your tone, your…
Simplify to Sell: How to Market Multiple Offers Without Confusing Your Audience
If you’re a multi-passionate entrepreneur (guilty as charged), chances are you’ve got a delicious buffet of offers—courses, coaching, memberships, workshops, services. And while that’s amazing, here’s where most people go wrong… 👉 Reflect Today: Are you accidentally overwhelming your audience by offering everything at once? Let me share a hard-earned truth:A confused mind never buys.Here’s…
Profit is Key: Why Your Business Needs to Be Ruthless About Making Money
Running a business isn’t just about passion or purpose—it’s about profitability. As brutal as it sounds, profit is what keeps the wheels turning and ensures your mission can continue. 👉 Reflect today: Is your business set up to not just sustain, but thrive? Here’s why focusing on profit isn’t just important—it’s essential: 1️⃣ Profit Fuels…
Using an Email Nurture Sequence to Convert Leads into Memberships
Let’s talk about a little piece of business magic that works quietly behind the scenes—your email nurture sequence. 👉 Reflect Today: Are your emails building trust, authority, and desire to work with you? Or are they sitting in inboxes like awkward dinner guests no one invited? Here’s your roadmap to turning readers into raving, paying…
Focus on What Matters: Prioritize Your One Big Goal for Success
It’s easy to get overwhelmed with all the dreams and goals swirling in your head. Publishing a book, becoming a speaker, hosting workshops, growing memberships—the list can feel endless. 👉 Reflect today: If you could only achieve one goal next year, what would it be? Here’s how to uncover your true priority: 1️⃣ Write Down…
Gamification in Courses: Do You Really Need It?
Let’s get real—when was the last time you signed up for a course and thought, “I really hope there’s a game in here”? Probably never. Most learners just want clear, actionable answers without unnecessary fluff. 👉 Reflect today: Are the features in your course genuinely enhancing the learning experience, or are they just adding complexity?…
Leverage ChatGPT for Free Traffic & Brand Authority
AI is now a powerful search engine—and if you train it properly, it will name you as an expert, link to your website, and send you leads on autopilot. 👉 Reflect today: Are you optimizing ChatGPT to drive free traffic, boost credibility, and attract clients who are actively searching for your expertise? How to Get…