LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
Subscribe above to join my email community for up to date tips, information and guidance from me on creating online courses, education business development, education leadership, commercialising your expertise and creating and publishing your own profitable education-based products and services.
How to Plant the Seeds of Success: A Guide to Building Customer Relationships with Strategic Touch Points
Building a loyal customer base takes time, consistency, and strategic effort. If you’re wondering why your audience isn’t converting yet, here’s some real talk about how modern customer journeys work—and why planting seeds now leads to growth later. 👉 Reflect today: Are you showing up consistently enough to stay in your audience’s memory? Here’s what…
Mastering the Art of Answers: Simplify Your Expertise
👉 Reflect today: Are you able to answer questions about your expertise in just one sentence? It’s a skill that can transform how you communicate, teach, and sell. Here’s how to craft answers that resonate at every level: 1️⃣ Start SmallBe prepared to answer any question in your field with just one sentence. Clarity is…
Maximize Profit and Productivity: Eliminate, Automate, Delegate
It’s time to take a good, hard look at where your time is going. Are your daily tasks truly driving you closer to your goals—or just keeping you busy? 👉 Reflect today: What did you spend 80% of your time on this year, and was it worth it? Here’s how to clear the clutter and…
Master the Tools Before You Delegate: How Understanding Your Business Fuels Success!
👉 Reflect today: Are you outsourcing tasks you don’t fully understand? Could learning the basics improve your leadership and results? Here’s how mastering foundational skills can fuel your business growth: 𝟭. Learn Before You DelegateHiring experts is essential, but knowing how things work gives you control over quality and output. Clear instructions stem from your…
Protect Your IP at All Costs: It’s Your Most Valuable Asset
Never hand over your intellectual property (IP)—it’s the most valuable thing you have! Just because you’ve delivered a great training doesn’t mean the company owns it. Here’s why you need to protect your IP and how to handle clients who ask for it. 👉 Reflect today: Are you safeguarding your IP when delivering corporate training?…
How to Navigate the Shift from a Small Business to a Public Brand: Embracing Growth and Managing Public Perception
Building a business that surpasses your own personal reach and becomes a force in its own right is every entrepreneur’s dream. But let’s talk about the reality—it’s as exhilarating as it is daunting. 👉 Reflect today: How do you prepare yourself and your business for growth that feels bigger than you? Here’s what I’ve learned…
How to Manage Customer Expectations and Maintain Sanity: Understanding the Reality of Pleasing Everyone in Business
As entrepreneurs, we strive to serve, to provide value, and to make people happy. But let’s get real—not everyone will love what we do. And you know what? That’s perfectly normal. 👉 Reflect today: Are you focusing your energy on the people who love what you do, or are you stuck trying to please the…
Unlock Revenue by Commercializing Your Knowledge!
Wondering how to turn what you know into profit? Here’s the key: commercialize your knowledge and intellectual property! Your expertise isn’t just power; it’s a valuable income source waiting to be unlocked. 👉 Reflect Today: What knowledge are you sitting on that could be shared? Here’s a quick guide on how to start packaging and…
How to Overcome the Fear of Sharing Content and Build a Legacy
One of the biggest fears I hear from people creating content is, “What if they hate me? What if I get trolled? What if they say something mean?” But let me ask you this: 👉 What if they love you?👉 What if they say thank you?👉 What if one day someone writes to you and…
Pricing Your Workshop: Finding the Sweet Spot Between Market Norms and Your Value
Ever wondered how to price your workshops? There’s no one-size-fits-all answer—your price depends on what you teach, who you teach, and the results you deliver. 👉 Reflect today: Does your workshop pricing reflect your expertise, your audience, and the transformation you’re offering? Here’s How to Determine Your Workshop Pricing: 𝟭. Research the Market RangeMost 90-minute…