LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Kickstart Your Journey: Day One to Success with the Concept to Course Program
Let me say this loud and clear for anyone starting out… ???? Reflect Today: Are you judging your Day 1 against someone else’s Year 10 highlight reel? You scroll through your feed and see all the “perfect” pages, flashy funnels, polished brands—and you think, “I’m not there yet… so why even start?” Well here’s the…
Why You Should Add Captions to Every Video: Don’t Lose 80% of Your Audience!
You could have the most incredible video in the world… but if you miss this ONE thing, most people won’t even see it. ???? Reflect Today: Are you uploading videos without captions and wondering why they’re not performing? Well, here’s your wake-up call: 80% of people watch videos with the sound OFF.Yes, 80%! And we…
Marketing as Your Stage: Share Who You Are, Not Just What You Sell
If you’ve ever sighed and thought, “Ugh, I have to do marketing again…” — this one’s for you. Marketing isn’t another task on your list. It’s not a chore. It’s not even about selling. ???? Reflect Today: What if marketing was actually the most powerful form of self-expression you have? Let me flip the switch…
The Secret to Effortless Video Creation: Keep Recording, Edit Later
Let me tell you something that will save you hours, buckets of stress, and 700+ versions of the same video file… ???? Reflect Today: How many times have you stopped a recording the second you stumbled or fluffed your words? How many brilliant videos never made it to the finish line because you were trying…
Maximizing Marketing Impact: From Awareness to Conversion and Lead Nurturing
If you’re marketing on social media, showing up consistently, and sharing value—but still not making sales—you might be missing the real magic that happens between “Hi and “Here’s my credit card.” ???? Reflect Today: Are you turning visibility into actual leads? Or are you just getting seen without collecting a single email address? Let me…
Show Up Authentically: Why Your Personality Is Your Best Marketing Tool
Let’s face it—one of the biggest mental blocks for course creators and business owners is the fear of being seen. “What will they think?” “Do I look professional enough?” “Am I too young, too old, too anything?” ???? Reflect Today: Are you holding back from showing up online because you’re worried about how you look…
Power of Affiliate Marketing: How to Turn Recommendations into Passive Income
Once upon a time, I scoffed at affiliate marketing. “I’m too busy building my OWN business,” I thought. Sound familiar? But fast forward, and I’ve made over $10K per month in affiliate income—consistently. Why? Because I simply shared the things I was already using and loving anyway. ???? Reflect Today: How many times have you…
Pro Tip: Use a Countdown Timer for Professional Event Recordings!
Ever watched a webinar replay and had to skip through awkward silence before the session actually starts? A countdown timer solves that! ???? Reflect today: Are you setting up your events for easy replays & repurposing? Why You NEED a Countdown Timer in Your Slide Deck: 1️⃣ Smooth Start for Live & Recorded Events✔️ Keeps…
Tech Setup for Your Event: Streamlining Your Sales, Portal, and Automation
Ever wonder why my events run seamlessly, get glowing reviews, and continue making sales long after they end? Automation, baby! ???? Reflect today: Do you have an automated follow-up system in place to maximize reviews, upsells, and future event registrations? Here’s What You Need to Automate After Your Event:1️⃣ Review Requests on Autopilot✔️ Automate an…
From Betrayal to Breakthrough: My Million-Dollar Journey of Self-Empowerment
Ever had a moment in business where you wanted to crawl under your desk and cry into your coffee? Me too. ???? Reflect Today: Are you letting past setbacks stall your future success? Or are you using them as the fuel to master your craft and take back control? Here’s one of my biggest business…