LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Land Corporate Clients Like a Pro (Without the Cold Sweat)
Ready to step into the world of B2B (business-to-business) and impress those big corporate clients? Here’s your foolproof guide to make it happen: 👉 Reflect today: Are you relying only on B2C marketing and missing the corporate opportunities? 1️⃣ Identify Your Corporate Dream ListGoogle “ASX listed companies Australia” or “Fortune 500 companies list” to find…
CEO Tears & Tender Hearts: Why Leading With Love Doesn’t Mean You’re Weak
Let’s get real for a second — building a brand with your face on it means sometimes your heart is on the line too. 👉 Reflect today: Are you letting fear of criticism stop you from showing up and scaling up? Here’s my truth (and probably yours too): 1️⃣ Criticism Cuts DeepI’m not just the…
How to Move from Dreaming to Doing in Your Business
Are you stuck waiting for perfection, or are you ready to boldly launch version one? 👉 Reflect Today: Real progress isn’t polished. It’s messy, uncomfortable, and a little bit scrappy—but it exists. Without version one, no other versions are possible. Here’s your action plan for rapid results: 📌 Rip Off the Band-AidStop cautiously waiting. Go…
Clone Yourself with AI: Your Smartest Business Move Yet
If you’ve ever dreamed of having a fully trained team member who knows your voice, your business, and your brain inside out… welcome to the AI era! 👉 Reflect Today: How much time would you save if a bot could write your content, answer client emails, and handle FAQs exactly the way you would? Let…
They’ll Laugh First… Until You Make It Real
When you share your wild, crazy, ambitious ideas with people, their first reaction might be ridicule. Why? 👉 Because they only see the world through their own experiences and limitations.👉 Because to them, it feels impossible – not because you can’t, but because they believe they couldn’t. Remember: Their laughter isn’t about you. It’s a…
Why Monthly Recurring Revenue (MRR) Is the Sexiest Business Model
Let’s talk about stability, scalability and serious sex appeal—because nothing makes a business sizzle like Monthly Recurring Revenue (MRR). 👉 Consider this: Are you tired of the “feast or famine” financial rollercoaster? 1️⃣ Say Goodbye to Panic WeeksMRR means no more “Champagne on Monday, panic on Friday.” With consistent income rolling in monthly, you get…
Your Brand is Built in Moments of Frustration: Here’s How to Turn Angry Customers into Raving Fans
In tech and SaaS, we often face customers at their most frustrated moments. When something’s not working, they’re annoyed, or confused, that’s where our true brand shines—not in the tools we sell, but in how we respond. 👉 Reflect Today: When a customer reaches out in frustration, it’s an opportunity to solidify your brand and…
How to Sell What People REALLY Want
Are you selling your skills—or the results your skills can deliver? 👉 Reflect Today: People don’t buy the topic you teach. They buy the transformation, outcome, and impact your teaching creates in their lives. Here’s how to shift your messaging to skyrocket your sales: 📌 Sell Results, Not TopicsYour course, coaching, or workshop is just…
How to Eliminate Stress, Skyrocket Productivity & Regain Control of Your Business
Stress doesn’t mean you’re weak. It means your systems are missing. 👉 Reflect today: Are you busy but making slow progress? Do you feel like you’re working hard but getting nowhere? Here’s why that’s happening (and how to fix it): 1️⃣ Stress = Lack of StructureOverwhelm = No prioritisationConfusion = No systemInconsistency = No SOPsSlow…
Be the Most Helpful Person in the Room
Want to win more business without the awkward pitch or salesy cringe? 👉 Reflect today: Are you using your content to express or to impress? 1️⃣ Share Your Passion, Not Just PromotionsWhen you treat your social media like your personal stage, your content becomes an authentic act of service. Show up to help, and people…