LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Organic Search: The Traffic Goldmine
Did you know you can grow your business without spending a single dollar on advertising? Organic search is the secret sauce to free, long-term traffic that keeps delivering. 👉 Reflect today: Are you prioritizing organic search over fleeting social media trends? Here’s why organic search is your best friend: 1️⃣ What Is Organic Search?It’s when…
Why Smart Businesses Are Using AI Tools Like Canva and Descript to Save Time
Still spending hours designing content, editing videos, and writing scripts? Let’s talk about a game-changing reality… 👉 Reflect Today: What if you could get a full month of branded content—done FOR you—while you’re chasing a toddler or sipping a coffee? Here’s what’s possible right now: 1️⃣ Canva’s Got You CoveredAsk Canva’s GPT: “Create 30 days…
Understanding Online Sales Conversion Rates: What 1–3% Really Means in 2025
Let’s bust a myth: Just because someone visits your page and doesn’t buy… doesn’t mean it’s broken. It might mean they just need time. 👉 Reflect Today: Are you expecting conversions too quickly? Here’s the 2025 reality check: 1️⃣ Average Conversion Rates = 1–3%If you’re getting over 3%? You’re smashing it! Especially with cold traffic….
From Passion to Profit: The Power of Blogging
Did you know your personal stories and experiences could turn into a powerful tool for discovery, connection, and even revenue? Blogging isn’t just about writing—it’s about sharing what you love and creating opportunities for your future. 👉 Reflect today: Are you using blogging as a platform for self-expression and growth in your business? Here’s why…
Self-Efficacy: The Real Secret to Unshakable Confidence
It’s not about already knowing how to do something—it’s about believing that you can figure it out. 👉 Reflect Today: Are you backing yourself, or bailing on yourself before you even begin? Here’s the truth we forget: 1️⃣ Self-Efficacy = Belief in Your Own CapabilityIt’s not magic. It’s not woo. It’s your own belief that…
Why Marketing Is the Most Powerful Way to Build Your Legacy and Grow Your Business
What if marketing wasn’t another chore… but your greatest opportunity for self-expression? 👉 Reflect Today: Are you hiding from marketing — or are you using it as the stage it was always meant to be? Here’s why marketing becomes magical when you see it through the right lens: 1️⃣ It’s Not a Task — It’s…
You Are NOT Behind. You Are Right On Time
If you ever catch yourself thinking, “I’m too late to start”, think again. Here’s the truth you need to hear today… 👉 Reflect Today: Are you comparing your Day One to someone else’s Year 20? Listen up, beautiful soul: 1️⃣ Your Journey Is Your OwnI’m 20 years into my business journey. You’re not supposed to…
Understanding the Difference: Opt-in Pages, Sales Pages, Landing Pages, Websites, and Funnels!
If you’ve ever heard all these words and thought, “Wait, aren’t they all just… pages?” — you’re absolutely not alone! 👉 Reflect Today: Are you clear on how each page fits into your marketing system? Here’s your quick guide: 1️⃣ Opt-in PageA standalone page where you collect email addresses—usually offering something free in return. 2️⃣…
How To Create Special Offers Without Upsetting Your Paying Customers
👉 Reflect Today: Are you planning discounts for Black Friday, Christmas, or special promotions… but worried about annoying your loyal customers? Here’s the smart strategy: 1️⃣ Don’t Discount. Differentiate.Instead of discounting your full-priced course or program (and risking refund requests!), create a different version for your promotion. 2️⃣ Reduce, Don’t Slash.Offer a “lite” version by…
Mastering Freebie Funnels: Your First Step to Passive Leads
Giving something away for free? Brilliant move — but only if you’re doing it the right way. 👉 Reflect Today: Is your free offer actually turning viewers into leads? Here’s how a powerful freebie funnel works: 1️⃣ Opt-In PageThe landing page that convinces your audience to give their email in exchange for your free workshop,…