LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Followers Don’t Pay the Bills: Why Making Money Must Be Your #1 Business Goal
Too many entrepreneurs get stuck waiting:“I’ll launch once I have more followers.”“I’ll sell after I grow my audience.” 👉 Reality check: followers don’t pay your bills. Profit does. Here’s how to shift your focus today: 1️⃣ Start with Sales, Not Vanity MetricsEvery day, ask yourself: “How will I make money today?” It’s not shallow—it’s survival….
How to Create a Black Friday Offer Without Discounting Your Prices
Black Friday, Cyber Monday, and end-of-year sales can be powerful — but only if you know how to position your offer strategically. Discounting doesn’t have to mean devaluing. You can create irresistible deals without undercutting your worth. 👉 Reflect Today:Are you skipping sales seasons because you’re afraid of “cheapening” your offer — or are you…
Choosing the Right Software for Your Business: What Most Entrepreneurs Overlook
With so many platforms out there, it’s easy to get stuck in analysis paralysis when choosing your software. But here’s the truth: there’s no such thing as a perfect platform—only the one that fits your business right now and can grow with you. 1. Check the Support and Community Don’t just compare features—compare help. The…
Should You Join a Speaker Bureau to Land More Paid Gigs?
If you’re serious about speaking professionally, one of the fastest ways to get in front of big corporate audiences is through a speaker bureau. But before you jump in, here’s what you need to know. 👉 Here’s the breakdown: 1️⃣ How Bureaus WorkThink of them as your “agent.” They list you in their directory, handle…
How To Price Your Course, Product or Service, PROPERLY
How much should I charge for this sexy grazing board??This is the question that WILL lead ANY business into financial RUIN. Never EVER ask ‘How much should I charge for this?’ when you’re pricing a product – unless you’re ready to go broke. Asking random Facebook strangers what their budgets are, or just guessing a…
How to Capture Every Email in the Room With Just One Slide
Most speakers deliver incredible value from the stage… but walk away without a single new lead. That’s a missed opportunity. Here’s the fix: add a QR code opt-in form directly to your slides. 3 Steps to Turn Stages Into Lead Machines Create a Simple Opt-In FormKeep it friction-free. Just ask for name + email—nothing more….
How to Create a Professional Speaker Kit That Gets You Booked
How to Create a Professional Speaker Kit That Gets You Booked If you want to land more speaking gigs, having a professional speaker kit is non-negotiable. Think of it as your CV for the stage—a quick, polished snapshot that event organizers, corporate bookers, and bureaus expect to see. Why a Speaker Kit Matters Instant CredibilityA…
From Overwhelm to Automation: How AI Gave Me Back 8 Hours a Day
When I first started teaching automation 15+ years ago, tools like If This, Then That and Zapier felt groundbreaking. I used them to sell products, run email sequences, and scale my reach. Fast-forward to today: automation has evolved into AI—and it’s been the biggest game-changer in my business. Here’s what shifted everything: Ways AI Transformed…
What Makes You Weird is What Makes You Rich
When it comes to building your personal brand, the quirks that set you apart are your greatest assets. What you’ve been told to tone down is often the very thing that will make you unforgettable—and profitable. Here’s why embracing your “weird” matters: Reasons to Lean Into Your Uniqueness Your Childhood Criticism is Your SuperpowerThe thing…
How to Overcome Stress with Perceived Control & Resilience
Feeling overwhelmed? It’s not just the to-do list – it’s how you perceive your ability to control it. 👉 Reflect today: Are you giving yourself credit for the control you do have in your life and business? Here’s a powerful reframe to help you break free from stress: 1️⃣ Stress = Perception of ControlIt’s not…