LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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What Do You Actually Want to Be Known For?
This matters more than most people realise. 1️⃣ Decide Who You Are Claiming to Be I’ve committed, very deliberately, to being known as that tech, AI and automation training lady. That’s the lane.That’s the flag in the ground. So ask yourself:What do you want people to say when your name comes up? “Oh, you need…
Why Raw Beats Polished in Marketing Right Now
This is one of the biggest mindset shifts people need to make heading into 2026. 1️⃣ Polished Content Is Falling Behind Anything that looks overly edited, scripted, or produced is underperforming right now. Not because it’s bad.But because it feels distant. A shaky phone video where you say:“Hey guys, I woke up with gastro and…
How to Stop Getting Distracted and Make Success Inevitable With SOPs
I am a spicy-brained individual. If I sit down at my desk and don’t know: …I will go on a side quest. And that side quest will look very productive. But it won’t make money. It won’t move the needle. It won’t build the business. 1️⃣ Clarity Removes Chaos When I have: Success becomes inevitable….
AI Agents vs Custom GPTs: Here’s the Difference (And Why It Matters)
Let’s clear up one of the most confusing bits of AI language right now. Because this distinction will change how you work forever. 1️⃣ A Custom GPT Thinks and Talks A custom GPT is text in, text out. You give it instructions.It gives you answers, plans, copy, ideas, lists. That’s it. It doesn’t do anything…
How to Build a Multi-Seven-Figure Business in a World That Keeps Changing
Let’s start with perspective. Over 90% of businesses don’t make it past the first year.If you’ve made it anywhere near three years, you’re already in the top 10% of businesses in the world. 👉 Reflect Today: Are you treating yourself like you’re behind… when statistically, you’re already exceptional? Here’s what most people don’t realise: 1️⃣…
How to Safeguard Your SaaS Against Stripe Suspensions and Financial Freefalls
Not Doom & Gloom—Just Real Talk: How to Bulletproof Your Business from Collapse We don’t talk about this enough.The scary stuff.The real stuff.The “it could all disappear tomorrow” stuff. But we should. Because pretending nothing can go wrong?That’s the riskiest move of all. You Are Always One Complaint Away From Collapse Let’s get straight to…
How to Turn a Messy Brain Dump Into a Clear Strategic Plan Using AI
Let’s get real. Most people don’t need more ideas.They need a way to turn the chaos in their head into a plan they can actually follow. Here’s what most people don’t realise: 1️⃣ Your Strategy Is Already in Your Head You don’t need to “create” a strategic plan from scratch. You need to extract what’s…
Why You’re Not “Bad at Tech” (You’re Just Expecting Mastery Too Fast)
Let me calm your nervous system for a second. 👉 Reflect Today: Would you expect yourself to learn French fluently in 60 minutes? No?Good.Then please stop doing that to yourself with tech and AI. Here’s what you need to know: 1️⃣ Conversion Is Psychological, Not PrettyI’ve got a bot that helps write sales pages based…
How to Stop Being the Bottleneck in Your Business (and Finally Make Yourself Redundant)
I’m going to say this gently… and then not so gently. 👉 Reflect Today: If you took 30 days off starting tomorrow, what would break first in your business? Because here’s the truth most people avoid: 1️⃣ If You’re Not Comfortable Looking Like an Idiot, Business Will Be HardYou’re going to post something and get…
How to Rebuild Your Business After a Massive Financial Setback
There was a day I calculated that overnight I’d lost $2.7 million and 21 staff.In a single day. 👉 Reflect Today: If everything you built disappeared tomorrow, would you freeze… or would you adapt? That night, I realised I had two choices. 1️⃣ You Can Follow the “Safe” Advice — Or Take ResponsibilityMy accountant told…