LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Turn Your Content Into Books and Do a Book Tour In Bookstores
Turn Your Content Into Books and Do a Book Tour In Bookstores One of the ways I use my books to get out there as an expert in my field is to do ‘Meet The Author’ appearances in bookstores. Yes, you can do this as a self-published author. Yes, you can do this even if…
Why AI Won’t Impact Your Content Marketing and SEO
Why AI Won’t Impact Your Content Marketing and SEO I’ve seena LOT of people complaining and freaking out that content marketing and SEO are now ‘dead’, because everyone is using AI as search engines now… Well, first of all, ‘everyone’ isn’t… Secondly, SEO and content marketing isn’t dead – it’s evolving WITH AI. Ok, hear…
How Long Does It Take To Get Noticed In Your Industry?
How Long Does It Take To Get Noticed In Your Industry? From my own experience and that of the thousands of students I’ve worked with over the last 15 years, building up their personal brands and education-based businesses, there is usually a tipping point of about two years. Yes, you heard that right. Two YEARS….
What To Do If Your Launch Flopped and You’re Not Making Any Sales of Your Course, Service or Membership….
What To Do If Your Launch Flopped and You’re Not Making Any Sales of Your Course, Service or Membership…. If you’ve ever launched a business, product, course, service or membership and got no sales, you’re not alone. Everyone who’s ever created anything can relate to this. 💔 But here’s the reality: you’re not going to…
Success is a Decision, Not an Idea
Success is a Decision, Not an Idea When I decided to become an entrepreneur, my success stemmed from one simple fact: … It was a decision, not just an idea. It wasn’t about what others said I could or couldn’t do. It was a firm decision that what’s coming next is happening. Non negotiable. I…
Your Business Isn’t a Failure – You Just Need More Time & More Numbers
Your Business Isn’t a Failure – You Just Need More Time & More Numbers If you feel like you’re doing ALL of the things, but getting NOWHERE in your business – then first of all, you’re not alone! Secondly – you’re NOT a big fat failure either. Chances are, you just aren’t giving yourself enough…
What Snail Trail Are YOU Leaving Behind You?
What Snail Trail Are YOU Leaving Behind You? How Do You Want to Make People Feel? My mum always used to say ‘flippin ‘eck, kids! You lot leave such a mess that all I have to do to find you, is follow the snail trail! haha We all leave a snail trail everywhere we go…….
How Does a Membership Differ From a Course?
How Does a Membership Differ From a Course? There endless ways that you can commercialise your expertise sell the knowledge that’s in your head. Whether it’s creating free lead magnets to build your email list, designing self-study workshops, offering a membership, running group coaching programs, holding retreats….. and more… – there are so many ways…
What Are ‘Master Resell Rights’ (MRR) Products and Why They Should Be Avoided…
What Are ‘Master Resell Rights’ (MRR) Products and Why They Should Be Avoided… Am I going to say it? scream Yes, I’m going to say it…. and it’s going to get me TROLLED. ** puts on my big girl pants and flips the bird ** Here it is: MRR. Whaty-what?? There are two kinds of…
Creating Content is NOT About Going Viral – here’s what REALLY matters..
Creating Content is NOT About Going Viral – here’s what REALLY matters.. In a world of vanity metrics and ‘fame’ as goals for many content creators – here’s why you need to STOP worrying about YOUR popularity (self-centered marketing) and instead focus on answering your your audiences QUESTIONS – which is actually what increases your…