LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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If People Can’t Find You, They Can’t Buy From You
One of the biggest reasons business owners struggle to generate leads isn’t because they’re bad at what they do. It’s because people can’t find them. I can’t tell you how many times someone has said to me: “Sarah, I’m not getting any business.” So I Google them. And they don’t exist. Or if they do…
How to Improve Email Deliverability and Get More Emails into Your Customers’ Inboxes
One of the biggest frustrations business owners are facing right now isn’t creating emails. It’s getting them delivered. If you’ve noticed lower open rates, more skipped emails, or inconsistent deliverability, you’re definitely not alone. Over the past few months, providers like Gmail, Hotmail, Outlook, Yahoo and Bing have significantly tightened their spam filtering and privacy…
How To Use AI Without Losing Your Humanity
One of the biggest fears people have around AI is this: “What if everything becomes fake?” And honestly? I understand that fear. Because yes…We absolutely ARE entering a world where:💜 AI images exist💜 AI avatars exist💜 AI videos exist💜 AI voices exist💜 AI-generated humans exist But here’s my personal perspective on it… I don’t believe…
How To Use Automations To Make Sales While You Sleep
One of the biggest mistakes I see business owners make… …is trying to manually run a business in a world where everyone else is using automation. And honestly? You simply cannot scale today without technology. Not because you’re lazy. But because there are only so many hours in a day. If you are:💜 Manually following…
How to Get Free Traffic From AI, Content Marketing, and a Simple Link Page
One of the biggest mistakes I see business owners making is creating lead magnets… And then hiding them. They spend hours creating a free guide, checklist, webinar, template or resource. And then wonder why nobody is downloading it. Well… If nobody knows it exists, it can’t collect email addresses. 1️⃣ Your Lead Magnet Needs Visibility…
How to Get More Customers from Google Without Spending More on Advertising
Let’s be honest. Most business owners are spending all their time worrying about social media… While completely ignoring one of the most powerful free marketing tools available to them. Google. Because whether you’re a plumber… A builder… A coach… A consultant… A trades business… Or an online educator… People are still searching. Every single day….
What Is a Customer Journey (and How to Use It to Increase Sales Automatically)
This is one of those things that sounds complicated……but is actually ridiculously simple once you get it. 💜 A customer journey = your sales stagesThat’s it. It’s just a visual way of seeing:👉 Who hasn’t bought yet👉 Who has bought👉 What they’ve bought At the most basic level: Lead → Customer Done. 💜 You can…
16 Ways To Grow Your Business
????Update your website homepage ????Film a ‘Who Am I?’ Video: ????Develop an Authority IP Framework: ????Identify Your Products and Services: ????Create an Irresistible Offer: ????Map Out Your Customer Journey: ????Pre-Sell Your Offerings: ????Implement the Profit First System: ????Set Your One Big Goal: ????Create a 90-Day Action Plan: ????Manage Your Tasks: ????Hire Virtual Assistants: ????Content Marketing:…
21 Ways to Scale Your Business
Watch the full workshop Recording below: 21 Ways To Scale Your Business There is a big difference between GROWTH and SCALE. Trust me, I know. Back in 2012 I moved from Europe to Australia, and dreamed of ‘growing’ my small education and training company to a BIG fancy operation with an office full of staff…
