LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Reactivate Old Clients Without Sounding Salesy
One of the biggest mistakes business owners make is thinking every email should go to everyone. It shouldn’t. The more relevant your message is to the person receiving it, the higher your conversion rates will be. Here’s how I approach it. 1️⃣ Stop Sending the Same Email to Everyone A general newsletter has its place….
How To Use Automations To Make Sales While You Sleep
One of the biggest mistakes I see business owners make… …is trying to manually run a business in a world where everyone else is using automation. And honestly? You simply cannot scale today without technology. Not because you’re lazy. But because there are only so many hours in a day. If you are:💜 Manually following…
How to Reactivate Old Leads and Past Buyers Without Starting From Scratch
Let’s be honest. Most business owners are sitting on money they have already worked hard to attract. It is sitting in old inboxes, forgotten CRM records, past buyer lists, cancelled memberships, previous enquiries, LinkedIn conversations, mobile phone contacts and people who once said, “I’m interested,” but never took the next step. And yet, when business…
What Is a Customer Journey (and How to Use It to Increase Sales Automatically)
This is one of those things that sounds complicated……but is actually ridiculously simple once you get it. 💜 A customer journey = your sales stagesThat’s it. It’s just a visual way of seeing:👉 Who hasn’t bought yet👉 Who has bought👉 What they’ve bought At the most basic level: Lead → Customer Done. 💜 You can…
5 Ways To Dramatically Increase Your Income in Your Business
5 Ways To Dramatically Increase Your Income in Your Course Creation or Education-Based Business Successful businesses consciously PLAN for PROFIT in their businesses. They have a goal to aim for, they know what they are going to sell, they have a clear customer journey and they organise their time according to their goal-tasks, and they…