LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How To Create 365 Pieces of Content Without Running Out of Ideas
One of the biggest myths in content marketing is: “I don’t know what to post.” No. You don’t know how to STRUCTURE your ideas. Because if you actually understand your industry properly, there are literally HUNDREDS of things you could be talking about. And this is why I teach business owners to create content pillars….
Why Scripted Content Is Killing Your Authenticity (and What to Do Instead)
Let me save you a whole lot of time, stress… and robotic content. The second you fully script what you’re going to say…Is the second you stop actually saying anything real. ???? You become obsessed with the wordsYou’re thinking… “Did I say that right?”“Did I miss a line?”“Was that the exact sentence?” Instead of just……
How To Build a Personal Brand That Makes People Want To Buy From You
Your business is not just your logo. It’s not your fonts.It’s not your colour palette.It’s not your Canva templates. It’s YOU. Your energy.Your personality.Your story.Your weirdness.Your values.Your way of making people feel. And honestly? The biggest mistake I see business owners make is trying so hard to look “professional” that they become completely forgettable. People…
How to Create Your Content Without Overwhelm (One Week at a Time)
This is where most people overcomplicate things and then… do nothing. So let’s simplify it. 1️⃣ Do NOT Try to Create 365 Days of Content at Once You don’t need a year’s worth of posts sitting there. You need one week. Five posts.That’s it. Momentum beats perfection every single time. 2️⃣ Stay in the Same…
Embrace the Camera: Shine Bright and Share Your Story with Joy!????
Most people feel more fear about getting on camera than they do about many other life challenges—even public speaking! Here’s the good news: being on camera is a skill anyone can learn. Here’s how to ease those nerves: ???? Reflect Today: Are you letting camera fear hold you back from sharing your message? Let’s overcome…
“I Don’t Know What to Post” Is No Longer a Valid Excuse
I’m going to say this with love… and a little sass. 1️⃣ If You Say “I Don’t Know What to Post”… You’re Lying to Yourself Not because you’re lazy.But because the work is literally done for you now. You just generated 365 content ideas in minutes. That excuse? Gone. 2️⃣ Structure Turns Content Into Fun…
How To Create a Strategic Plan Using AI
*Post updated September 2026 How to Create a Strategic Business Plan Using AI (The Practical 2026 Method) Most business owners do not have a plan. They have a vibe. A vague, anxious, ever-shifting fog of “things I should probably be doing“, held together by sticky notes, screenshots and a to-do list that has not been…
How to Create a Gem in Gemini, and Move It to a Skill
How to create a Gem in Gemini step by step, what to write in its instructions, and how to move it to a Gemini skill before Gems go read-only on personal Google accounts on 17 November 2026.
How to Turn Your Blog Posts into Videos Using AI (Without Filming Anything)
AI video creation has officially gone next level. You can now turn any text — a blog post, a script, a caption, a lesson — into a full video using your own cloned voice… without ever picking up a camera. ???? Reflect Today: Are you still manually filming content, or are you letting AI multiply…
How to Make Your GPTs Talk to Each Other: The Secret to Building an AI Dream Team That Works While You Sleep
Most people are still treating their GPTs like isolated little robots doing single tasks. But the real magic happens when you get them talking to each other.That’s when your content starts sounding exactly like you.That’s when your sales pages get smarter.That’s when your workload drops faster than your patience for bad internet. ???? Reflect Today:Are…