LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Maximize Your Workshop Recording for Sales & Marketing!
Recording your events? Make sure you’re filming the RIGHT way based on how you plan to use it! 👉 Reflect today: Are you recording your content in a way that gives you the most flexibility for repurposing? Here’s how to get it right every time: 1️⃣ Portrait vs. Landscape—Choose Wisely!🎯 Social Media? Record in portrait…
The Secret to Effortless Video Creation: Keep Recording, Edit Later
Let me tell you something that will save you hours, buckets of stress, and 700+ versions of the same video file… 👉 Reflect Today: How many times have you stopped a recording the second you stumbled or fluffed your words? How many brilliant videos never made it to the finish line because you were trying…
Marketing as Self-Expression: Your Passion is Your Legacy
Tired of feeling like marketing is just another chore? Like it’s just a “must-do” to sell your stuff? Let me flip that perspective for you and unlock something much deeper and more beautiful… 👉 Reflect Today: What if marketing wasn’t about pushing products, but about expressing your passion, sharing your voice, and contributing to the…
Design Your Workshop the Way Your Brain Works!
When mapping out your workshop, there’s no one-size-fits-all approach—you need to structure it in a way that makes sense to you! 👉 Reflect today: Are you a visual thinker or a detailed planner when structuring your content? Choose Your Best Planning Method:1️⃣ For Visual Creators✔️ Use slide decks to map out sections like a storyboard.✔️…
TikTok vs. YouTube: Should You Use TikTok’s New 30-Minute Video Feature? Pros, Cons & Strategy for Creators
With TikTok now allowing videos up to 30 minutes, it’s tempting to jump on board. But should you? Like all social media, TikTok is a grand experiment, and every feature is a new tool to test! Here’s my take on maximizing this shift in video length. 👉 Reflect Today: Are you making the most of…
How to Optimize Blog SEO: Metadata, Keywords, and Visuals Made Easy
How to Optimize Blog SEO: Metadata, Keywords, and Visuals Made Easy Want your blog posts to get noticed by Google AND your readers? Optimizing your blog’s SEO is easier than you think – especially with tools like ChatGPT! 👉 Reflect Today: Are you making the most of your blog’s SEO metadata and visuals? 1.Nail Your…
How to Overcome the Fear of Sharing Content and Build a Legacy
One of the biggest fears I hear from people creating content is, “What if they hate me? What if I get trolled? What if they say something mean?” But let me ask you this: 👉 What if they love you?👉 What if they say thank you?👉 What if one day someone writes to you and…
No Talking Tip Videos – The Simple Content Strategy That Builds Familiarity and Trust
Think content creation is complicated? Think again! With “no talking tip videos,” you can create engaging, discoverable content in just minutes—no drama degree required. 👉 Reflect Today: How often are you showing up in front of your audience? Are you building familiarity with your content? 3 Steps to Create No Talking Tip Videos That Work:…
You Can NEVER Repeat Your Message Enough!
Been talking about your topic for years? Feel like you’re repeating yourself? GOOD keep going! Here’s why: 👉 Only 1% of your audience sees your content at any given time. With 7.9 billion people on Earth, you’re far from over-exposed! Repetition is Key: Even if you’ve shared the same 3-step process hundreds of times, there…
Content Ideas in a Flash with ChatGPT!
Struggling to find what questions people are asking about your topic? Let ChatGPT do the heavy lifting for you! Here’s how: 👉 Step 1: Ask ChatGPT to list the 50 most common questions about your topic. 👉 Step 2: Tailor it to your audience. For example, ask for questions specifically from entrepreneurs and business owners…