LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Stop Comparing Your Day One to Their Year 10: How to Beat Imposter Syndrome and Build Your Personal Brand
Scrolling through someone else’s highlight reel and feeling like you’re miles behind? Let me stop you right there, legend. You’re comparing your day one to their year 10. And that’s a fast way to invite old imposter syndrome round to give you a good kick. 1. It takes a really long time Year five. Year…
Nothing Kills Imposter Syndrome Like This: How to Build Confidence by Sharing Your Expertise Online
Want to know the fastest cure for imposter syndrome? It’s not another course. It’s not affirmations in the mirror. It’s not waiting until you “feel ready”. It’s sharing. Nothing boosts your confidence, self-esteem and self-belief like people thanking you for the content you’ve put out into the world. 1.You have to put it out there…
YOUR FIRST VERSION DOESN’T HAVE TO BE PERFECT… It Just Has to Exist
The first version of anything is a little bit rubbish. And that’s exactly how it’s supposed to be. You can’t get to the great version until you’ve done the rubbish one first. You need something to build on. Here’s the proof… 💜 It started as a crappy blog post. Honestly, not my finest work.💜 Then…
How Your Personal Stories Make Your Content More Powerful and Memorable
Your stories are what make people choose YOU. We can teach the strategy.We can share the information.We can explain the steps. But before someone decides to buy from us, learn from us, trust us or work with us, they need to CONNECT with us. And that is where our personal experiences and stories come in….
How to Turn Your Life Story Into a Powerful Business Asset With AI
Your LIFE STORY might be one of the most valuable commercial assets in your business. Every social media post.Every blog.Every email.Every keynote.Every workshop.Every webinar. Should be infused with WHO YOU ARE. Because in a world where AI can generate endless information, your experiences are the one thing nobody else can copy. No one can copy…
7 Days to Go! Are you ready to write your memoir with AI?
🎉 ONE WEEK TO GO! This was never a memory problem. It was a filing problem. None of us were taught to document our lives in a format that could be easily searched and used. So our most valuable stories are scattered everywhere: 📸 Old photographs and camera rolls📧 Forgotten emails📅 Calendars and appointment histories📱…
How to Use Short-Form Video Marketing to Grow Your Business and Get More Clients
Can I tell you a secret? The business owners winning right now are not necessarily the smartest. They’re not necessarily the most qualified. And they’re definitely not the ones spending weeks perfecting every piece of content. They’re simply the ones showing up. And one of the fastest ways to do that in 2026 is through…
You Don’t Need to Become a Tech Expert to Build a Modern Business
Technology, AI and automation are changing the way businesses operate at extraordinary speed. New tools. New features. New strategies. New ways to create, market, sell and serve your customers. Trying to keep up with all of it while running your business can feel like a full-time job in itself. So let me do the experimenting…
How to Write AI-Optimised Blog Posts That Rank on Google and AI Search
AI tools are searching the internet for the best answers. Will they find yours? Here is the anatomy of an AI-optimised blog post, how to optimise a post in 20 minutes, the metadata that matters, and how to refresh your best old posts.
Why Blogging, SEO, AEO and AI Search Matter More Than Ever
People are asking ChatGPT, Gemini and Claude who to hire, and AI can only recommend what it can find. Here is what SEO, AEO and GEO actually mean, my 100 questions method, and how to start being found this week.