LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Why Membership Businesses Create Financial Stability (Build Predictable Recurring Revenue)
One of the biggest struggles in business is unpredictable income. One month is great…The next month feels like starting from zero again. This is exactly why membership businesses are so powerful. Instead of relying on one-off sales, memberships create: 📈 Predictable recurring revenue🔁 Reduced feast-or-famine income cycles🤝 Long-term customer relationships💰 A sustainable bottom line that…
What’s Actually Working in 2026 (Despite the Noise)
Let’s cut through the hype. I’ve read the data.I’ve watched the platforms.I’ve tested this in real businesses. Here’s what’s actually working. 1️⃣ Video Is Still King (But Not the Polished Kind) Every major platform, including Meta themselves, is still prioritising video. But here’s the shift. Raw, unedited, conversational, unscripted video is outperforming polished, over-produced content….
How Memberships Calm the Rollercoaster of Business
Let’s be honest. Some days in business are magic. And some days are absolute rubbish. You go from: “Woohoo, best month ever!” To: “Oh no… how am I making money next month?” That feast-or-famine cycle is exhausting. And it messes with your head. 1️⃣ The Emotional Rollercoaster Is Real When your income depends on: One-off…
How to Get More Leads and Sales with Organic Marketing in 2026
Are you ready or are you READY? Because here is the number one biggest, most effective marketing method that has not only worked for me in the last 12 months… but has consistently been my highest source of leads and traffic for the last 15 years that I’ve been able to track through analytics. And…
Why Memberships Changed My Business (And Why They Might Change Yours)
Back when I launched my first membership, I priced it at $47 a month. My colleagues told me I was insane. “You charge thousands for consulting.Why would you put $50,000 worth of assets into something for $47?” Because I wasn’t building for today. I was building for compounding. 1️⃣ Memberships Calm the Rollercoaster Let’s be…
How to Use Behind-the-Scenes Content to Book Out Your Services
If you want a marketing strategy that consistently brings in income without feeling salesy… Behind-the-scenes.Let me show you exactly how this works. 1️⃣ Sell the Process, Not Just the Outcome One of my premium services is what I call Get It Done Days.Clients fly to the Gold Coast.They sit at my desk with me for…
The Weekly Reset That Keeps Me Focused (Even With a Squirrel Brain)
Let me show you exactly how I stop myself spiralling.Because left to my own devices?I will chase bright shinies all week. So here’s what I do every Sunday night or Monday morning. 1️⃣ I Brain Dump EverythingI manage my tasks inside Tekmatix.Once a week, I copy and paste my entire to-do list.Everything. Into my Task…
How I Generated Millions Without Ads (And What Most Business Owners Get Wrong)
Over the last 20 years, more than 80% of the millions of dollars I’ve made has come from organic and content marketing. Not ads.Not viral hacks.Not gimmicks. Just consistent marketing fundamentals done properly.And this is exactly what I taught inside my AI Marketing Bootcamp.Because here’s the thing most people misunderstand about marketing… They think they…
How to Price Your Membership Site When Transitioning from Courses
Let me tell you a story. Back when memberships were basically unheard of…I had over 50 courses.Collectively worth more than $50,000.I was charging thousands for consulting.Thousands per hour. And then I did something that made people question my sanity.I launched a membership for $47 a month.Forty. Seven. Dollars. 1️⃣ “You’re Going to Cannibalise Your Business”…
How to Build a Profitable Business With Consistent Marketing (Without Burning Out or Chasing Trends)
Consistency Beats Hype. Every Single Time. If there’s one thing I want to land before we wrap this up, it’s this. 1️⃣ Consistency Is What Builds Businesses Not hype.Not viral moments.Not posting once and hoping the internet notices. It’s the same message, for the same audience, with the same mission, and the same call to…