LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Your Knowledge Could Be Your Most Valuable Business Asset
Everything you have learned through your career, business and life has value. The processes you have refined. The problems you know how to solve. The lessons you learned the hard way. The frameworks, methods and ideas that now feel completely natural to you. That knowledge could become: ✨ An online course✨ A coaching programme✨ A…
How to Hire the Right People (And Avoid Costly Mistakes in Your Business)
Here’s one of the biggest lessons I’ve learned in business: The cheapest hire is often the most expensive mistake. Especially when you’re building a SaaS. Or any business where one wrong decision can cost you customers, time and your reputation. So if you want to grow faster… Don’t try to do everything yourself. 1️⃣ Hire…
How to Use AI to Re-Engage Old Leads and Generate More Sales
Most businesses do not have a lead-generation problem. They have a follow-up problem. Sitting inside your CRM right now could be: ✨ Past enquiries that never progressed✨ People who downloaded your free resources✨ Prospects who booked a call but didn’t buy✨ Leads who showed interest and then disappeared✨ Contacts you simply forgot to follow up…
How to Turn Speaking, Meetings and Conversations Into Marketing Content
Want to know one of the easiest ways to create MORE marketing without creating more work? Stop throwing away the content you’re already creating every single day. Seriously. Your meetings are content. Your Zoom calls are content. Your presentations are content. Your workshops are content. Your client questions are content. Your speaking gigs are content….
🔥 What would you ask Sarah if you had her for an hour?
That’s exactly what happens inside our Legends Lab Live Q&A sessions. Once a month, Legends Lab members get to jump on a live call with Sarah, bring their questions, talk through what’s happening in their business, and get direct guidance, ideas and practical next steps. And let’s just say… the September Q&A was packed. 👀…
How to Build a Reactivation Campaign to Bring Back Past Buyers
One of the biggest mistakes I see business owners make is constantly chasing new customers… While completely forgetting about the people who have already bought from them. Your existing customers already know you. They already trust you. They’ve already invested in you once. So before you spend another dollar trying to find new leads… Ask…
How to Build a Community That Keeps Customers Coming Back
Here’s one question every SaaS founder and business owner should be asking: “Are my customers just buying my product… or are they becoming part of something bigger?” Because products can be replaced. Communities can’t. One of the most powerful retention strategies isn’t adding another feature. It’s creating a place where your customers genuinely want to…
How to Increase Sales with Payment Plans, Annual Promotions and SEO Landing Pages
Want one of the easiest ways to make more money in your business? Make it easier for people to buy. That’s it. Most business owners spend all their time trying to get more leads. When often the bigger opportunity is improving the conversion of the leads they already have. And one of the simplest ways…
You Were Never Meant to Build Your Business Alone
Building a business can be exciting. But it can also feel incredibly lonely. You’re the one making the decisions. Solving the problems. Creating the content. Learning the technology. Trying to work out what to sell, how to market it and what to do next. And sometimes, you simply need a place where you can ask…
How to Get More Free Traffic by Creating Searchable Content Online
Around 80% of the income I’ve generated over my 20+ years in business has come from something ridiculously simple: Posting content online. No massive advertising budget. No huge fancy marketing team. Just me and my fake fingernails going clippity-clap on a keyboard. And today? It’s easier than ever. Because you’ve now got AI helping you…