LATEST ARTICLES BY SARAH CORDINER
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Published author and qualified industry leader in education & course creation
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How to Make More Money in Your Business by Doing More Marketing
No money, no honey? I have a different version: No marketing, no money. Because every single dollar you earn in your business ultimately comes from marketing. You can have the best product. The best service. The best team. The best website. The best vision in the world. But if nobody knows you exist, none of…
How to Use Podcasts and Speaking Opportunities to Grow Your Audience and Get More Clients
If I had to start my business again tomorrow with no audience… No followers. No email list. No social media reach. No website traffic. I’d do exactly what I did the first time. I’d borrow somebody else’s audience. Because one of the fastest ways to grow your business is to get yourself in front of…
How to Use Claude Fable 5 to Audit and Upgrade Your AI Skills
The most powerful way to use a smarter AI model isn’t always to create more stuff. Sometimes it’s to improve everything you’ve already built. New landing pages are exciting. New apps are exciting. New documents are exciting. But before you start producing another mountain of content, ask yourself: Could this stronger AI model improve the…
How to Reduce SaaS Churn by Making Your Product Impossible to Leave
Here’s one question every SaaS founder should be asking: “If my customer cancelled tomorrow… what would they actually lose?” Because that’s what keeps people subscribed. Not flashy features. Not discounts. Not long contracts. The businesses with the lowest churn create something far more powerful… They become indispensable. So how do you make your SaaS “sticky”?…
How to Use Short-Form Video Marketing to Grow Your Business and Get More Clients
Can I tell you a secret? The business owners winning right now are not necessarily the smartest. They’re not necessarily the most qualified. And they’re definitely not the ones spending weeks perfecting every piece of content. They’re simply the ones showing up. And one of the fastest ways to do that in 2026 is through…
You Donāt Need More Information. You Need to Know What to Do Next.
There is no shortage of business advice online. Courses. Videos. Podcasts. Templates. AI tools. Endless lists of things you āshouldā be doing. But when everything feels important, it becomes difficult to know where to begin. That is why Legends Lab gives you more than a library of business training. It gives you direction. Inside Legends…
How to Calculate the Audience Size You Need to Hit Your Revenue Goals
YOUR LOW SALES MIGHT NOT BE PERSONALā¦ IT MIGHT JUST BE MATHS Let me say something that I think a LOT of business owners need to hear right nowā¦ If your sales feel slow? It does NOT automatically mean: ā Your business is badā Your offer sucksā Youāre failing The market has changed. 1ļøā£ Online…
How to Integrate Your WordPress Website with Tekmatix for Better Marketing Results
One of the questions I get asked all the time is: “Sarah, I’ve got a WordPress website. Do I need to rebuild everything inside Tekmatix?” Not necessarily. If you’ve spent years building your website, you don’t have to throw it away overnight. In fact, I still have an old WordPress site that’s been around for…
You Donāt Need to Become a Tech Expert to Build a Modern Business
Technology, AI and automation are changing the way businesses operate at extraordinary speed. New tools. New features. New strategies. New ways to create, market, sell and serve your customers. Trying to keep up with all of it while running your business can feel like a full-time job in itself. So let me do the experimenting…
How to Grow Your Business Without Paying for Ads
Here’s a question every business owner should ask themselves: How can I get in front of more of my ideal customers… without spending thousands on advertising? For many new businesses… The answer isn’t Facebook Ads. Or Google Ads. It’s organic marketing. Because before you spend money buying attention… Learn how to earn it. Here’s what…