LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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If People Can’t Find You, They Can’t Buy From You
One of the biggest reasons business owners struggle to generate leads isn’t because they’re bad at what they do. It’s because people can’t find them. I can’t tell you how many times someone has said to me: “Sarah, I’m not getting any business.” So I Google them. And they don’t exist. Or if they do…
How To Use AI Without Losing Your Humanity
One of the biggest fears people have around AI is this: “What if everything becomes fake?” And honestly? I understand that fear. Because yes…We absolutely ARE entering a world where:💜 AI images exist💜 AI avatars exist💜 AI videos exist💜 AI voices exist💜 AI-generated humans exist But here’s my personal perspective on it… I don’t believe…
How to Start a Business From Scratch: 10 Practical Steps to Get Found, Build Trust and Make Your First Sales
Starting a business has never been easier… and somehow it’s never been easier to waste time either. Every day I see talented people spend weeks choosing logos, testing fonts, debating colour palettes and tweaking websites that nobody is visiting. Meanwhile, they still haven’t given people a reason to find them, trust them or buy from…
How to Build Smarter AI Systems That Save Hours Every Week (Without Creating More Chaos)
If you’re like most business owners, you’ve probably discovered that AI can produce impressive results in seconds. It can draft emails, write proposals, analyse documents, generate content, organise projects and even help you write code. But here’s the problem. Most people aren’t actually building systems. They’re collecting AI tools. One week it’s ChatGPT. The next…
How to Build AI Business Workflows That Save Time, Reduce Admin and Help You Get More Done
If using AI in your business feels like juggling dozens of disconnected tools, endless browser tabs and unfinished projects, you’re not alone. Many business owners have embraced AI, yet still find themselves spending hours copying content between platforms, manually editing videos, rewriting posts and trying to remember what needs to happen next. The problem usually…
How to Manage Multiple Business Email Addresses From One Inbox
Let’s be honest… Most business owners have email chaos. You’ve got: 💜 Your business email 💜 Your personal email 💜 Your support email 💜 Your admin email 💜 Maybe a second business 💜 Maybe a personal brand 💜 Maybe another domain entirely And before you know it, you’re spending half your life switching between inboxes…
How To Use Automations To Make Sales While You Sleep
One of the biggest mistakes I see business owners make… …is trying to manually run a business in a world where everyone else is using automation. And honestly? You simply cannot scale today without technology. Not because you’re lazy. But because there are only so many hours in a day. If you are:💜 Manually following…
How to Spend More Time Doing What You Love and Less Time Doing What You Hate in Business
Let’s be honest. One of the biggest lies we tell ourselves as business owners is: “I have to do everything.” No, you don’t. In fact, one of the fastest ways to burn yourself out is trying to do every single task yourself. Because here’s the reality. The things you would happily do for free… The…
How to Get More Customers from Google Without Spending More on Advertising
Let’s be honest. Most business owners are spending all their time worrying about social media… While completely ignoring one of the most powerful free marketing tools available to them. Google. Because whether you’re a plumber… A builder… A coach… A consultant… A trades business… Or an online educator… People are still searching. Every single day….
How To Turn Ugly Phone Videos, Into Professional Photoshoot Images For Social Media Marketing (Ai Image Creation Tool)
LOOK at how I upgraded a dark and ugly video of me in an underground car park, into a beautiful, professional-looking photoshoot image! STEPS: ???? I simply filmed a 7-second video of me walking with my suitcase through a car park (the yellow wall caught my attention!). ???? I took a screenshot of the video….