Ok first – I do have a whole tutorial video on what tweaks you need to have to increase your sales page conversions, along with detailed info on each tweak inside my blog post here (nothing to sign up to, the youtube video and info are all right here on the blog): https://sarahcordiner.com/the-top-10-critical-elements…/1

– 1 Top fold clarity wins
Make your hero copy instantly tell people what it is, who it’s for, what it does, and show the price right on the buy button. No guesswork. Just clarity.

2 – Explain it in one sentence
If a 10-year-old can’t get what you’re selling, it’s not simple enough.
Drop the jargon.
State the transformation.

3 – Use urgency only if it’s real
Countdown timers convert when they’re true. Make deadlines mean something.

4 – Coupons drive action
Show the full price, then the discounted price with a coupon code given at the checkout.
People love a deal.
Use this to your advantage.

5 – Visuals beat bullets
Replace long text with visual product mock-up images (I make these in canva).
When the brain ‘see’s the ‘thing’ you sell (or a representation of it) – you get higher conversions (especially true for intangible products like knowledge, information, emotional and therapeutic transformation).

6 – Testimonials that can be verified
Real names. Real people. Real screenshots. Proof works when it’s believable.

7 – Stack the bonuses
Add extras like templates, GPTs, guides, checklist or mini-workshops. Show the combined value. Then drop your actual price and let the contrast sell it. (Note that you MUST use REAL pricing that can be verified as ‘sold at that price before or normally’. You cannot make up ‘value’ figures – you could get your butt very badly burned by consumar affairs/ACCC/FTC etc. Be honest and real, and have receipts ready.

8 – Answer the objections before they ask
Include a short FAQ. Refunds? Access? Delivery? How does it work? How long does it take? Do I get a free puppy?

9 – Earn their trust
Add a mini-bio, your credentials, client results, or awards near the close. Share your real story re why you give a dang so much. How you ended up here selling this thing. People buy people. Show you’re credible.

10 – Show the price. Everywhere.
Every CTA and button should include the actual price. Don’t make them dig. Hidden pricing kills conversions. It makes people distrustful and wonder what you’re hiding. Price it clealry up front with the currency.

WHAT NEXT?

If you want to master sales page creation, and learn how to make them and do all of the automated fulfilment, come and watch my FREE ‘FUNNELS ON FIRE’ workshop which teaches you everyyytthiiiinngggg about creating high converting sales pages, the content, the copy AND the tech set up!: https://workshop.sarahcordiner.com/funnelsonfire