Let’s talk reality for a minute.

Costs have gone up.
Software has gone up.
Staff, contractors, ads, tools, life… all up.

That’s not personal.
That’s business.

And it means something important for you.

1️⃣ Price Increases Are Not Greed. They’re Survival.

If you haven’t increased your prices by at least 20% in the last six months, you’re absorbing rising costs yourself.That’s not noble.
That’s unsustainable.

Here’s the maths I want you to sit with:

If you doubled your prices today and lost half your customers, you’d earn the same money and have half the problems.

And if you’ve been delivering real value?
Your best clients won’t leave. They’ll stay and pay.

👉 Reflect Today: Are you undercharging out of fear, or out of habit?

2️⃣ Revenue Problems Are Rarely Sales Page Problems

When people tell me they’re “not hitting their revenue goals”, 99 times out of 100 it’s not because:

• their offer is bad
• their product is wrong
• their sales page sucks

It’s because they’re not getting in front of enough people.

This is where your magical marketing number comes in.

3️⃣ Your Magical Marketing Number Changes Everything

This number tells you exactly how many people you need to reach each month to hit your revenue goal.

No guessing.
No vibes.
No manifesting without action.

Example:

• Goal: $500,000 per year
• Membership price: $97/month
• Churn: 10%
• Cold conversion rate: 1%

Result:
You need around 430 members
Which means you need to reach roughly 7,800 people per month

That’s the number that matters.

👉 Reflect Today: Do you know your number, or are you hoping it works out?

4️⃣ “Getting in Front of People” Is Not One Thing

It’s not just ads.

It’s:

• social posts
• blogs
• SEO
• showing up in ChatGPT answers
• podcasts
• speaking gigs
• partnerships
• email marketing
• events
• referrals

Marketing is simply people discovering you and entering your ecosystem.

If they never see you, they can’t buy from you.

It’s that simple.

5️⃣ Marketing Is Maths, Not Motivation

When you know:

• how much you want to earn
• how much you sell for
• how many people typically convert

Everything becomes practical.

You stop asking:
“Why isn’t this working?”

And start asking:
“How do I get in front of 7,800 people this month?”

That’s a very different conversation.

6️⃣ Use AI to Build the Plan, Not Avoid the Work

Once you know your number, your next move is obvious.

You feed that number into AI and say:
“Create a 12-month marketing plan to reach this many people per month.”

Then you execute.

No overthinking.
No spiralling.
No guessing.

🎯 Final Reality Check
This isn’t about hustle.
It’s about clarity.

Know your prices.
Know your numbers.
Build systems that support them.

That’s how businesses scale calmly and sustainably.

If you want help doing this properly, with tools, systems, calculators, bots and real strategy, that’s exactly what we do inside The Legends Lab.

Join here:
Legends Lab with Sarah Cordiner

Sarah x