One of the fastest ways to grow your business isn’t by doing everything alone—it’s by forming strategic partnerships.

Let me give you a few real-life examples of how I do this.

Example 1: Affiliate Win-Win

My lawyer Helen helps business owners with business protection law. Guess what? My audience is full of business owners.

So we created an affiliate partnership:

• I tell my audience about Helen (because I genuinely use and love her services).
• In return, I get a commission on referrals, which comes off my legal fees.

She gets more clients. I reduce my expenses. Win-win.

Example 2: Value Swap

Then there’s Those 2 Sisters. They run incredible spiritual retreats that help people add peace to their profit. I… well, let’s just say I’m high-functioning and manic at times, so I needed more peace in my life!

So what did we do?

• I gave them my expertise—helping with their tech setup, membership structure, and backend systems.
• In return, I got access to their coaching and retreats.

Both of us grew. Neither of us spent extra cash.

Example 3: Expertise Exchange

Another is with Trin, who does deep work with family and business constellations (think ancestral patterns, conditioning, and repeated behaviors). It’s woo-woo and fascinating—and yes, I’m into that!

She helped me unpack my patterns. I helped her with her tech.
Again, partnership magic.

The Big Lesson

💡 Teamwork makes the dream work.

Every time you’re about to buy a service or hire someone, stop and ask:
👉 “Is there something I could offer in return?”

Sometimes it’s a financial affiliate arrangement. Sometimes it’s a swap of skills. Sometimes it’s simply collaboration that opens new doors for both of you.

Your business will grow faster, with less stress and more fun, when you create partnerships that are mutually beneficial.

🚀 Want to learn how to set up these kinds of growth partnerships, plus build the tech, systems, and frameworks to make them thrive? That’s exactly what we do inside The Legends Lab.

👉 www.sarahcordiner.com/legends/