Know Your Numbers, Grow Your SaaS: Why Churn is the Silent Killer of Your Subscription Business

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Sarah Cordiner|24 June 2025

Here’s what nobody tells you when you start a SaaS or subscription business: even if you’re bringing people in the front door, your churn can quietly sneak everyone out the back.

👉 Reflect today: Are you obsessing over your growth… but ignoring your churn?

Here’s what I learned the hard way (so you don’t have to):

1️⃣ Churn Can Kill Quietly
I had customers flying in—but the numbers weren’t moving. Why? Because I didn’t understand the churn equation. You’re not really growing unless your net number of subscribers increases. And churn eats that net faster than you think.

2️⃣ SaaS ≠ Traditional Membership
Unlike online courses or content memberships, SaaS churn hits differently. People churn faster if they hit roadblocks, don’t understand features, or simply aren’t getting wins fast enough. That’s why you need more than just a killer product—you need killer onboarding, support, and customer success too.

3️⃣ Work the Math (Before It Works You Over)
When I finally crunched the numbers properly—factoring in churn and growth rates—it changed everything. Suddenly, I could make informed decisions, set real growth targets, and stop wondering where the magic traction was hiding.

🎯 Success isn’t just about getting new customers—it’s about keeping them. Know your numbers. Love your retention strategy. Build smart from day one.

💡 Want the full breakdown of what metrics to track, how to calculate churn and create a sticky SaaS experience?
👉 It’s all inside The Legends Lab: www.sarahcordiner.com/legends

SaaSMetrics #ChurnKills #KnowYourNumbers #SmartGrowth #LegendsLab #SarahCordiner #SaaSWithHeart

Sarah x

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