Increase Your Prices & Protect Your Profit in 2025

If you haven’t raised your prices in the last two years, you’re already operating at a loss. With inflation rising over 7% since 2022, the cost of running a business has increased significantly—so why haven’t your prices?

👉 Reflect today: Are you charging what you’re truly worth, or are you unintentionally undercutting your business and profits?

Here’s why (and how) you must increase your prices now:

1️⃣ Inflation Has Eaten Your Profits
If your prices haven’t increased by at least 7% in the last two years, you’re losing money. Your suppliers, software, and services are all costing you more—it’s time to adjust your pricing to reflect that.

2️⃣ Your Experience Commands Higher Rates
If you’ve been in your field for 3+ years, you should not be charging low rates. Here’s the current market standard:
✔ 3+ years experience → Minimum $250/hr
✔ 5+ years experience → Minimum $350/hr
✔ 10+ years + qualifications → Minimum $500/hr
✔ B2B consulting → Minimum $800/hr

Underpricing doesn’t just hurt you—it makes clients question your value. People associate price with expertise. If you charge too little, serious buyers may doubt your credibility.

3️⃣ The Quickest Way to Increase Your Income
If you’re a coach, consultant, or expert, the fastest way to increase your revenue is to adjust your calendar booking prices. It takes seconds to update your rates, but the impact on your bottom line is immediate.

4️⃣ You Deserve to Be Paid Fairly
Think about how many years of experience, education, and skill you’ve invested in your expertise. Charging appropriately is not “greedy” or “too expensive”—it’s simply fair.

🎯 Pro Tip: Use Tekmatix to easily update your booking rates and automate your client scheduling with the new pricing.

💡 Ready to confidently charge what you’re worth?
Join Legends Lab for the pricing strategies, sales techniques, and business tools that help you scale your income without working more hours: www.sarahcordiner.com/legends

ChargeYourWorth #PricingStrategy #RaiseYourRates #BusinessGrowth #Tekmatix #LegendsLab

Sarah x