Ready to take your business from fledgling to flourishing with a multi-million dollar valuation? Here’s what I learned from getting my SaaS valued at $15 million—and how you can start today.

👉 Reflect today: Are you building your business for long-term success—or just for survival?

1️⃣ Focus on Monthly Recurring Revenue (MRR)
The first key metric for a scalable, high-value business is consistently growing MRR. Recurring income not only creates stability, it also boosts your business’s valuation multiple. In SaaS, this can mean going from a 3x to an 11x valuation!

2️⃣ Lower Your Churn Rate
Aim for a churn rate well below the industry average of 40-65%. My SaaS has a churn of just 6%, and it’s a game-changer. Keep customers engaged with stellar onboarding, ongoing support, and continuous value.

3️⃣ Diversify Your Customer Base
Don’t put all your eggs in one basket—or one region. Spread your customer base globally so that a disaster in one area doesn’t tank your business. Think big, and think worldwide!

4️⃣ Automate, Systematize, and Fire Yourself
The ultimate goal is to create a business that runs without you. Replace yourself in operations with smart systems and a capable team so you can focus on growth and innovation.

5️⃣ Keep Visibility and Community Engagement High
Your personal brand and customer engagement are crucial. Show up, share value, and be the face of your brand until you’re ready to hand over the wheel.

🎯 Pro Tip: Don’t wait until you’re ready to sell to think about valuation. Start today with smart systems and growth strategies to make your business irresistibly attractive—whether you’re selling or staying.

💡 Want the exact roadmap to scale your business to millions?
Join me inside the Legends Lab: www.sarahcordiner.com/legends

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Sarah x