Ever launched a birthday or seasonal sale… only to realise you accidentally devalued your offer?

👉 Reflect today: Are your sales celebrating your brand or quietly eroding its trust?

1️⃣ Celebrate Without Discounting Yourself
Business birthdays, EOFY sales, Black Friday, International Chihuahua Day – all great reasons to create an offer. But don’t just slash prices on existing full-price programs. This risks refunds, resentment, and brand damage.

2️⃣ Create ‘Different, Not Cheaper’
Instead of discounting what others paid full price for:

✔️ Remove live calls or community access
✔️ Turn it into a replay-only bundle
✔️ Take out templates, workbooks, or bonuses

Now it’s technically a different, lower-value version. No refunds required. No trust broken.

3️⃣ Add Value For Past Buyers
If you must run a discount on an existing offer, protect loyalty by gifting past buyers an extra training, eBook, or bonus. They’ll feel prioritised, not punished.

4️⃣ Stack, Don’t Slash
Offer stacking = showcasing every component’s true value so your price feels like a no-brainer. Make your buyers think, “How is this even this cheap?”

🎯 Pro Tip: Want to create irresistible offers that sell without ever feeling desperate or discounting your worth?

💡 My “Offer Magic” workshop inside the Legends Lab shows you exactly how to stack, price, and position your offers strategically:
👉 www.sarahcordiner.com/legends

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Sarah x