How to Package and Price Your Expertise for Every Budget: Free to High-Ticket Offers That Convert

How to Package and Price Your Expertise for Every Budget: Free to High-Ticket Offers That Convert

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Ever given someone a taste and they ended up buying the whole block? That’s how your offers should work.

👉 Reflect today: Are you giving your audience options to buy from you at every level of investment?

1️⃣ One Topic, Three Tiers
You don’t need 10 different topics. You just need to package ONE message three ways:

A low ticket version (freebies, PDFs, short workshops)
A mid ticket version (deeper trainings, group programs, memberships)
A high ticket version (private coaching, VIP days, retreats)
Same content. Different depth, delivery, and price tag.

2️⃣ You’re Not Leaving Anyone Behind
Some people just want a nibble (free checklist). Others want the full cheese board (come sit at my desk and let’s build your whole business in a day). Offering these three tiers lets everyone access your genius—regardless of budget or learning style.

3️⃣ You Don’t Have to Do Everything
Just pick 1–3 delivery styles that YOU love the most. The ones that light you up. The ones that feel fun and easeful. That’s your starting lineup.

4️⃣ Build a Buffet, Not a Maze
Let your audience sample your value with something low-risk. Then show them the full menu. With each step, you build trust, transformation—and your bank account.

🎯 Pro Tip: Want help packaging your knowledge into scalable, profitable programs at all levels?

💡 Join me inside the Legends Lab where I help you design your business model and turn your genius into courses, memberships and high-ticket offers:
👉 www.sarahcordiner.com/legends

OfferStacking #ProfitPyramid #CourseCreationQueen #CheeseMarketing 😄 #SarahCordiner #LegendsLab

Sarah x

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