As entrepreneurs, we strive to serve, to provide value, and to make people happy. But let’s get real—not everyone will love what we do. And you know what? That’s perfectly normal.

👉 Reflect today: Are you focusing your energy on the people who love what you do, or are you stuck trying to please the unpleasable?

Here’s a breakdown of what I’ve learned about customer dynamics and how to keep your sanity while scaling your business:

1️⃣ Celebrate the Lovers
About 35% of your customers will love you, rave about you, and might even leave glowing reviews. These are your cheerleaders—focus on serving them and let their positive energy fuel you.

2️⃣ Understand the Neutral Majority
Around 55% will get what they expected and feel neutral. They won’t rave, but they also won’t complain. This is normal—it’s like buying eggs from the supermarket.

3️⃣ Support the Challengers
About 9% will need more time, support, and effort. They’re not difficult, just challenging, and they’ll push you to refine your processes and improve.

4️⃣ Prepare for the 1%
There’s always going to be that one person—a real test of your patience. They’re the unhinged wildcard who leaves a trail of chaos everywhere they go. Recognize this as a rarity and don’t let it define your worth or your business.

💡 Pro Tip: Focus your energy on the customers who align with your values and truly appreciate your work. Use the challenges to reflect, refine, and grow as a leader.

Ready to build a business that thrives by focusing on what matters most? Join Legends Lab to learn strategies for growth, resilience, and leadership: www.sarahcordiner.com/legends

CustomerJourney #LeadershipInBusiness #Resilience #LegendsLab #SarahCordiner

Sarah x