How to Calculate the Exact Number of Leads You Need to Hit Your Business Goals

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Sarah Cordiner|24 June 2025

So, you’ve got your One Big Thing (OBT) — that big juicy income or impact goal for the next 12 months.
But if you stop there… you’ve already set yourself up to fail.

👉 Reflect today: Are you working toward a revenue goal with no idea how many people need to see your offer?

Here’s how to fix that — and actually reach your target:

1️⃣ Goals Are Great. But Goals + Numbers? That’s Strategy.
Too many business owners say:
“I want to make $100K this year!”
…but have no clue how many people they need to reach, how many leads to generate, or how their conversion rate plays into it.
That’s not a plan — that’s a wish.

2️⃣ Use My Free Calculator to Get the Number
Head to: training.sarahcordiner.com/calculators
✅ Plug in your revenue goal
✅ Enter your hero product price
✅ Use your current conversion rate (or 1% if you’re unsure)

This gives you the exact number of eyeballs you need each month to hit your goal.

3️⃣ That Number = Your New North Star
Your daily tasks.
Your team’s priorities.
Your marketing decisions.
💡 All should be focused on hitting that visibility number.

4️⃣ Stop Working Hard. Start Working Aligned.
Busyness ≠ Progress.
Clarity ≠ Confusion.
You don’t need more hustle — you need better math.

🎯 Marketing isn’t about doing all the things.
It’s about doing the right things that move the needle on your One Big Thing.

💡 Want the full strategic path — from OBT to audience reach to automated visibility?
👉 It’s all inside The Legends Lab: www.sarahcordiner.com/legends

RevenueGoals #OBTPlanning #MarketingMaths #StrategicFocus #LegendsLab #SarahCordiner #OnlineBusinessSuccess #WorkSmarterNotHarder

Sarah x

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